Senior Manager, Marketing Analytics

Remote - United States /
Growth – Marketing /
Full Time
/ Remote
Role: Senior Manager, Marketing Analytics
Reports to: Director of Campaigns
Location: This role will be remote in the continental US, Alaska, or Hawaii
Hours: Full-time
Salary Range: $90,000 - $120,000

About Trevor
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. We are a non-profit that provides 24/7 life-saving support via phone, text, and chat. We also operate the world’s largest safe space social networking site for LGBTQ youth and run innovative research, education, and advocacy programs. We’ve been saving lives every day for over 20 years.

Overview of the role
The Senior Marketing Analyst will serve as a data-driven marketing leader, overseeing The Trevor Project’s campaign, marketing, and brand performance, as well as the organization’s market insights collection and analysis. This person will regularly identify and communicate brand trends and actionable insights to better inform marketing and content strategies. Reporting to the Director of Campaigns, the Senior Marketing Analyst will regularly collaborate with many of The Trevor Project’s teams to help augment marketing successes and drive forward organization goals. 

Who you are

    • A data-driven marketer. You understand the science behind marketing. You have deep experience translating marketing analysis into actionable steps for collaborators. And, you know how to take regular action on data or insights to drive marketing goals forward. 
    • Innovative. You look at the way things are, and then imagine twenty ways they can be improved. You are not afraid to make recommendations on how we can improve our current marketing data infrastructure, tools, attribution windows, etc.
    • Results-focused. You set clear and measurable benchmarks, and have a track record of driving goal-based success. You know that delivering on goals and metrics is the key to having a significant impact and growing our programs.
    • Collaborative. ​You understand that the best way to meet and exceed goals is through outstanding teamwork. You work well with internal and external stakeholders alike
    • Research- and evidence-based. You are up to date on the best marketing tools and trends, and want to ensure that everything you do is informed by the latest and greatest thinking, technology, and practices.
    • Builder. ​You’re excited about the opportunity to take the status quo as just a starting point, then implement best practices and continually innovate.
    • Passionate. You care about LGBTQ youth. You care about saving lives. You want to come to work and feel inspired every day. You want to change the world.
    • Fun. The work we do is very serious, but that doesn’t mean we don’t have fun. We know how to have a good time and you should too.

What you'll do

    • Develop standard measurement frameworks to evaluate marketing and brand performance; develop key benchmarks to establish data-driven indicators of success
    • Develop MVP reporting capabilities across the marketing organization, with an eye to building on and improving over time
    • Oversee the holistic analysis and reporting of marketing and brand performance, including but not limited to marketing channel performance (e.g., social media, email marketing, paid advertising, and Web), brand health performance (e.g., awareness, consideration, and use of The Trevor Project), among others
    • Analyze the impacts of marketing campaigns and activities on the awareness of The Trevor Project, on the use of its Crisis Services among LGBTQ young people, as well as on other key goals
    • Derive and deliver campaign and marketing insights to key collaborating teams, such as the Data, Content, Social Media, and Campaigns teams, to help optimize marketing efforts, augment marketing successes, ensure operational success, and drive organizational growth
    • Collaborate with Content stakeholders and other members of the Marketing team to ensure marketing and brand insights inform the regular optimization of content and campaign strategy, assets, messaging, formats, etc. 
    • Identify relevant analytics tools and platforms to incorporate into the organization’s marketing stack
    • Other tasks, duties, or special projects as assigned

Benefits

    • Generous vacation and holidays (like a full day off to celebrate Harvey Milk Day!), including three half-day Fridays during the summer
    • Comprehensive health insurance, including coverage for various gender affirmation surgeries (and we pay 100% of your premiums for medical, dental, and life)
    • Flexibility to work from anywhere in the U.S. (we provide the technology, a monthly internet reimbursement and a reimbursement to outfit your work-from-home space!)
    • Fun virtual office environment and passionate team 
    • Online Subscription to Headspace, a digital meditation platform
    • Meaningful work at an organization that is saving the lives of LGBTQ young people across America every day

    • The Trevor Project provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. The Trevor Project complies with all applicable laws.