Email Marketing Manager
New York City, NY / United States
Marketing /
Full-time /
Remote
Join a creative powerhouse of digital strategists, designers, and storytellers that partners with some of the world’s most exciting eCommerce brands. This full-service agency is known for crafting data-driven, performance-focused campaigns that blend creative brilliance with measurable results. If you're passionate about the intersection of brand and conversion, you’ll feel right at home here.
They’re seeking an Email Marketing Manager to lead acquisition and retention strategies across 6+ DTC clients, covering channels like email, SMS, loyalty, and subscriptions. You’ll oversee client relationships, mentor 1–2 CRM Analysts, and drive strategy that turns first-time visitors into loyal buyers across industries like food, beauty, tech, and apparel.
If you’re a creative, strategic thinker who thrives on collaboration and delivering measurable results, this role offers exposure to leadership training, business development, and hands-on experience in digital marketing and client management.
*This is a contributor role, not a manager of people.*
What You'll Do
- Develop and implement comprehensive acquisition and retention strategies for a portfolio of DTC clients.
- Manage the end-to-end email production process, from initial concept through to deployment.
- Ensure cohesive omnichannel strategies across all client communication platforms.
- Oversee the development and optimization of retention initiatives, including subscriptions, loyalty programs, and referrals.
- Conduct quality assurance on all deliverables, ensuring high standards are met.
- Analyze campaign performance data to provide actionable insights and recommendations.
- Stay abreast of industry best practices and emerging technologies to continually enhance campaign effectiveness.
- Mentor and support CRM Analysts, fostering professional growth and development.
What You Need
- 2-5 years of experience in email marketing within the e-commerce sector.
- Proficiency with email service providers, particularly Klaviyo; experience with platforms like Iterable, Attentive, Wonderment, or Yotpo is advantageous.
- Strong analytical skills, with the ability to interpret data and translate findings into strategic actions.
- Experience in customer segmentation and database management.
- Excellent organizational and presentation abilities.
- Proficient in Microsoft Excel, PowerPoint, and Word.
- Demonstrated ability to manage client relationships effectively.
- Experience collaborating with creative and e-commerce teams in the development of marketing assets.
- Meticulous attention to detail and a commitment to quality assurance.
- A bachelor’s degree in Business, Marketing, Psychology, or a related field is preferred.
Salary & Benefits
- Location: Hybrid in NYC (3 days in the office). Remote if outside NY
- Salary: 80k - 95k / Year + Benefits.
- This is a full-time, long-term position.
- The position is immediately available.
- Hybrid.
- Monday through Friday, regular business hours - EST.
$80,000 - $95,000 a year
Salary: 80k - 95k / Year + Benefits.
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