Director of Growth Marketing, Powered by TodayTix
New York, NY
Powered by TodayTix – Growth Marketing /
Full Time /
Hybrid
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
Life at TodayTix Group
We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.
New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.
Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
We’re looking for a Director of Growth Marketing to join our Powered by TodayTix team and play a key role in driving audience engagement and revenue growth for our performing arts and live experience partners.
In this role, you’ll serve as the primary partner for a portfolio of clients, leading integrated, cross-channel growth-marketing campaigns that connect media, ticketing, and performance data. Your work will directly impact ticket sales, campaign performance, and long-term client relationships, ensuring that our partners see measurable results and a clear return on investment.
If you thrive in a fast-paced, high-growth, collaborative environment and are passionate about digital marketing, client success, and the performing arts, we’d love to hear from you!
Please note: This is a full-time position and qualified candidates must be based in the greater New York City area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.
What Success Looks Like:
- Client Growth & Retention → Deliver measurable results for clients through data-driven, integrated campaigns that drive ticket sales and engagement.
- Campaign Performance & Optimization → Develop and optimize media plans across paid social, search, display, and TTG Market Place to maximize ROI.
- Team Leadership & Mentorship → Build and guide a high-performing client services team, fostering collaboration and professional growth.
- Strategic Partnership → Proactively identify new opportunities for clients, aligning marketing strategy with business objectives and revenue growth.
What You’ll Do:
- Lead client relationships – Serve as the primary point of contact for a portfolio of performing arts and live experience clients, ensuring strategic objectives are met and relationships thrive.
- Drive integrated marketing campaigns – Plan, execute, and optimize cross-channel campaigns across paid social, search, display, and TTG Market Place to maximize impact.
- Manage budgets and media plans – Oversee client budgets and resource allocation, ensuring campaigns are cost-effective and deliver measurable results.
- Translate strategy into action – Convert marketing strategies and performance data into compelling presentations and reports for clients and internal stakeholders.
- Collaborate cross-functionally – Partner with internal teams and external agencies to deliver cohesive, high-impact campaigns.
- Lead and mentor your team – Inspire, coach, and develop client services team members to ensure exceptional service delivery.
- Identify growth opportunities – Serve as a thought partner, proactively recommending innovative approaches to increase audience engagement and ticket sales.
We’re Looking for Someone With:
- 7+ years of experience in senior advertising, digital marketing, or client services roles, with a strong foundation in agency account management and campaign delivery (additional experience in startup or e-commerce environments a plus)
- Expertise in growth-marketing and cross-platform digital advertising campaigns.
- Strong skills in budget management, media planning, and data-driven reporting.
- Proven success leading client relationships and guiding complex campaigns to measurable results.
- Experience managing and mentoring a team, fostering collaboration and high-quality delivery.
- Proficiency in digital media platforms (Meta, Google Ads, programmatic, etc.) and project management tools (e.g., Monday.com).
- Excellent communication skills – able to distill data, strategy, and results into compelling stories.
- A collaborative, solutions-oriented mindset.
- Passion for theatre, live performance, or entertainment is a plus.
$130,000 - $150,000 a year
Salary ranges are determined by competitive market data for our size, stage, and industry, experience and location of the applicant, and our internal salary banding, which is reviewed at least annually.
We aim to be as transparent, equitable, and fair as possible. Qualified candidates and our Talent Acquisition team will discuss salary and benefits in the initial conversation, and final salary will be determined after candidates complete the interview process. We expect that the majority of candidates who are offered roles at TTG fall healthily throughout the range based on the above factors.
To learn about the Perks and Benefits outside of the salary, please check out our "Good to Know" section!
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites:
-Hybrid work environment (blend of in-office and at-home days)
-Up to 4 weeks per year of flexible 'work from anywhere'
-Healthcare, vision, and dental plans, with generous contributions from the company
-Life and disability insurance
-Paid Parental Leave
-Generous 401(k) Matching
-Flexible Paid Time Off
-Free membership to One Medical Group & Employee Assistance Program
-Annual Professional Growth Budget
-Employee donation matching
-Employee Referral Program
-Work From Home budget
-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.
