CMO Advisor (Crypto-Native)
Austin, TX
Operations Team /
Part-time /
Remote
We’re hiring a CMO Advisor to clarify our narrative, instrument a TVL→deposit funnel with a weekly dashboard, run partner co-marketing (Pendle/DEX/CEX), and coach a young team.
This is an advisor role:
You design the engine and enable the team to run it.
Type: Advisor (contract)
• Time: 8–15 hrs/week (90 days), then 2–4 hrs/month
• Comp: Equity + $TMAI only (no cash)
• Reporting to: CEO
• Location: Austin preferred; open to remote
What You’ll Do (Responsibilities)
- Own product marketing (ICP, message, updated site/docs) that drives connects and deposits.
- Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention).
- Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels.
- Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits).
- Coach the team; leave playbooks, briefs, and dashboards they can run.
What You Won’t Do (Scope guardrails)
- Not a figurehead CMO; this is hands-on growth, not brand theater.
- No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
- No unilateral promo commitments; align with finance and listings cadence.
Qualifications
- Must-have
- 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices).
- Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
- Ability to build and ship dashboards; strong creative briefs and clear writing.
- Nice-to-have
- Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.
Success Metrics (first 90 days)
- TVL: agreed lift (e.g., +$1–2M net new) with ≥30% partner/organic contribution.
- Efficiency: channel tests with CAC payback ≤6 months on qualified deposits.
- Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use.
How to Apply
- Share:
- 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
- 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored.
Token Metrics delivers AI-driven crypto indices and analytics. We’re concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
