Vice President, Product

San Francisco, CA
Product – Product /
Full-Time /
Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. 

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.  


Tonal is seeking a dynamic and visionary Vice President, Product to lead our innovative software and hardware development product teams. As a cutting-edge technology company at the forefront of AI, with a wealth of unique data, we are committed to pushing the boundaries of what is possible. In this key leadership role, you will be instrumental in shaping and executing our product strategy to drive growth and technological advancement.

What You Will Do

    • Product Strategy and Vision: Develop and communicate a compelling product vision aligned with the company's overall strategy. Leverage your industry expertise to identify opportunities for innovation and differentiation in both software and hardware offerings.
    • Team Leadership: Manage and inspire a team of product managers and analysts. Provide guidance, mentorship, and professional development to ensure the team's success.
    • Cross-Functional Leadership: Collaborate closely with cross-functional teams including Engineering, Content, Design, Data Science, and Marketing to ensure seamless execution of product initiatives. Foster a collaborative and inclusive environment that encourages creativity and excellence.
    • AI Integration: Drive the integration of AI technologies into our product portfolio, leveraging the extensive and unique data sets at our disposal. Stay abreast of industry trends and advancements, ensuring our products remain at the forefront of AI innovation.
    • Product Development Lifecycle: Oversee the end-to-end product development lifecycle, from ideation to market release. Prioritize features, enhancements, and bug fixes based on customer feedback, market trends, and business objectives.
    • Market Analysis: Conduct comprehensive market research to identify emerging opportunities and potential threats. Use data-driven insights to make informed decisions about product development, positioning, and go-to-market strategies.
    • Financial Management: Work closely with the executive team to set and manage product budgets. Monitor key performance indicators and financial metrics to ensure the profitability and success of the product portfolio.
    • Customer Focus: Maintain a deep understanding of customer needs and pain points. Use customer feedback and market insights to continuously iterate and improve our products, ensuring they meet and exceed customer expectations.

Who You Are

    • Passionate about health and fitness and helping our members be their strongest
    • 15+ years of experience leading high-performing product teams at fast-growing companies
    • An experienced team leader capable of successfully hiring, leading, and developing teams
    • A mentor with a growth mindset and a track record of inspiring your staff to do their best work and grow in their professions 
    • Experience working with large data sets and highly analytical environments
    • Analytically rigorous 
    • An extremely creative thinker, always challenging and improving your work
    • Ability to work under pressure and meet tight deadlinesVery high attention to detail and organization
    • Highly effective communicator
The range of base salary for the position is between $285,000 - $330,000 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.