Staff Product Manager, Hardware

San Francisco, CA
Product – Product /
Full-Time /
Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. 

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.  


As  Staff Hardware Product Manager, you will drive the evolution of Tonal’s hardware products, including the Tonal Trainer and Accessories. You will be responsible for identifying opportunities for growth through hardware product innovation and working cross-functionally to bring concepts to life.

What You Will Do

    • Strategically evolve and grow hardware products and accessories to constantly deliver a better user experience and better business outcomes for Tonal
    • Identify opportunities via market research, customer interviews, and analytics, in partnership with product marketing
    • Conceptualize, define, and drive hardware initiatives in partnership with engineering, design, and programs teams
    • Lead product requirements creation including definition of use cases, user experience and feature specifications to detail how products and product features should be built
    • Manage prioritization and trade-offs among customer experience, performance, profitability, and operational support load
    • Build consensus around product strategy and definition
    • Manage multiple concurrent hardware initiatives
    • Communicate details to senior management and the rest of the organization

Who You Are

    • 9+ years product management experience preferably with combined HW/SW products
    • Passionate about health and fitness and helping our members be their strongest
    • Proven success leading the development and launch of consumer electronics devices, including both hardware and software components
    • Understanding of hardware unit economics, business modelling, refresh timelines, and development costs
    • Very analytically rigorous but also a consumer-experience-first thinker
    • An extremely creative thinker, always challenging and improving your work
    • Ability to work under pressure and meet tight deadlines
    • Very high attention to detail and organization
    • Highly effective communicator

Extra Credit

    • Engineering degree
    • Experience working on technology related to strength training, exercise, or health and fitness
    • MBA or other advanced degree
The range of base salary for the position is between $179,000 - $232,000 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.