Lifecycle Marketing Specialist
Toronto, Ontario
Marketing – Marketing /
Full-time /
Hybrid
Top Hat's dynamic courseware empowers educators and students by delivering personalized, meaningful and equitable learning in every course. Providing educators with interactive course content, tools, assessment capabilities, and insights in a single, easy-to-use application.
Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students?
Top Hat is looking for a Lifecycle Marketing Specialist to create and launch educator and student marketing programs to nurture, acquire and retain existing and prospective customers.
In this role, you will
- Work with marketing team members to develop and implement programs for email, in-app, and other digital marketing channels for all of our product lines.
- Develop and execute email nurture programs to ensure leads and customers are moving through the funnel efficiently.
- Help execute existing email marketing programs by writing, building, and designing emails as necessary.
- Run channel A/B tests to optimize program performance and report on results.
- Help maintain database hygiene and support the team’s requests for various segmentation tasks.
- Measure, analyze, and report on program performance and share actionable insights to drive ongoing improvements.
- Leverage Salesforce Marketing Cloud to drive greater segmentation and email execution efficiency for the entire marketing team.
- Work cross-functionally with our Marketing Operations, Brand and Creative, and Product Marketing teams.
You have:
- 1+ years of marketing experience, SaaS is a plus!
- You have hands-on experience in a marketing automation platform: Salesforce Marketing Cloud, Hubspot, Eloqua or Pardot.
- Strong fundamentals in email and in-app marketing, with an eye for optimized program performance and design.
- An understanding of front-end development languages, mainly HTML & CSS.
- The discipline to follow a QA process to ensure successful campaign & program launches.
- The ability to put the customer experience at the forefront of everything by minimizing friction and creating an exceptional experience.
- The drive to get the most out of technology and leverage platforms (like Salesforce) to its fullest potential.
Why team members love working at Top Hat :
*A noble mission that creates meaningful, fulfilling work
*A team that cares deeply for customers and for each other
*We’re a company of invested owners - every Top Hatter receives stock options
*Professional learning and development for all role levels
*An awesome and welcoming Toronto HQ, and a growing sales hub in Austin, Texas
*Competitive health benefits that start on day one
*A management team focused on performance, growth, engagement and connection
*Our winning strategy and market potential
*Innovative PTO policy with lots of time and space for self-care
*Passionate customers that believe in us—and what we do
