Performance Marketing Manager (Display/Video)
TourRadar is a venture-backed marketplace disrupting a $50 billion industry. Revolutionising how multi-day tours are compared and purchased, we provide travellers with a trusted online marketplace to find and book life-enriching experiences worldwide. Traditionally, these types of experiences have been predominately serviced offline by brick and mortar travel agents, but we recognise that it's time to move this industry online and capture global market share through digital reach. With over 40 different nationalities in our team and offices spread across Europe, North America and Australia, we work to deliver the best possible service and tour booking experience to our customers. Launched in 2010, we proudly produce everything in-house thanks to our exceptional internal talent and are now looking to scale our team.
We are looking for a Performance Marketing Manager with a strong focus on programmatic display and video marketing. As part of our performance marketing team, you’ll be building the programmatic display and video marketing channel to be a successful resource of revenue. You’ll be responsible for planning, implementing, and optimizing campaigns.
What you will be doing
Create a programmatic marketing roadmap for all agreed upon goals & tactics
Shape strategic quarterly plans to be presented & shared across teams
Manage all programmatic marketing including display and video channelsIntegration with wider media plans & digital marketing activities
Work closely with creative teams, as well as other online marketing managers to create high performing campaigns
Develop ad creatives and ad copy with the support of in house marketing designers
Negotiate & implement direct distribution agreements & marketing relationships for online sites
Manage ROI & cost of sale metrics for all programmatic marketing initiativesKeep track of campaign pacing, budgets, budget recommendations and results
Maintain a data-driven approach through continual experimentation and optimization to meet and exceed company goals
Identify opportunities, and define structured plans and reporting to improve efficiency
Join a goal-oriented team.
Analyze and share ongoing performance with the rest of the team
Who We're Looking For
3+ years of experience in Programmatic Display Advertising
High proficiency in all Programmatic campaign management components: planning, launching and optimising programmatic display campaigns through various DSPs ideally Google Marketing Platform (formerly known as Doubleclick).
As well as bidding, audience management, retargeting strategies, and A/B testing.
Highly analytical, data-driven and problem-solving skills are a must
Self-motivated with the ability to work in both a team environment and independently
Proficient in Excel or Google Sheets
Experience with manipulating and interpreting large data sets to generate reports which provide insights & conclusions
Experience in other online marketing channels - an advantage
Exceptional grammar, communication and writing skills
Open minded and positive team player
Fluent English speaker
Passion for travel
What can you expect?
International work environment with English as the working language
The stability and excitement of working for a fast scaling Series C funded startup
Regular team outings
Brand new office in the city center (1010 Vienna) including a foosball table and barbecue area
Great career opportunities and individual development plan
Cake on your birthday!