Community Manager
São Paulo, SP
Marketing – Demand Generation /
Full-time /
Remote
Marketing at TRACTIAN:
The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential.
What you'll do:
As our Community Manager, you’ll be responsible for building and scaling a customer-powered content engine. Your mission is to turn our most advanced users into creators and advocates, giving them a platform to share their knowledge while supporting our brand authority and organic growth. This is a hands-on role where you’ll operate at the intersection of content, customer marketing, and community building.
You’ll be responsible for managing our editorial calendars, coordinating with internal teams and external partners to ensure our content is timely, relevant, and aligned with business priorities. A key part of your role will be to build scalable processes that make it easy for customers to contribute content and gain recognition, while ensuring every piece supports our brand authority and pipeline generation.
Responsibilities
- Design and run a customer contributor program, turning advanced users into regular content creators.
- Manage internal and external editorial calendars, including owned channels and partner blogs.
- Work with Product Marketing, Customer Success, and Sales to identify potential contributors and support them in turning their experience into actionable content.
- Create clear content guidelines and publishing workflows to streamline collaboration and maintain quality.
- Adapt technical customer stories into formats like blog posts, articles, or interviews.
- Collaborate with the SEO and ABM teams to align user-generated content with business objectives and funnel priorities.
- Establish partnerships with external media, blogs, and industry portals to distribute and promote customer-led content.
- Track and report on contribution volume, engagement, content performance, and impact on leads and revenue.
Requirements
- 5+ years of experience with community-building, advocacy programs, or contributor-based content initiatives in B2B contexts
- Experience working closely with technical users or industrial audiences
- Strong editorial and project management skills; able to juggle multiple deadlines and contributors
- Ability to build processes from scratch and drive adoption across different teams
- Familiarity with SEO principles and content distribution channels
- Highly autonomous, organized, and execution-focused
