Content Marketing Manager
Mexico City, D.F.
Marketing – Growth Marketing /
Full-time /
Hybrid
Marketing at TRACTIAN:
The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential.
What you'll do:
As our Content Creator, you will be responsible for developing high-quality technical and commercial content that supports both brand awareness and demand generation. You’ll play a key role in educating our audience, positioning our solution as a category leader, and moving prospects through the funnel. Your content will directly support inbound marketing, lead nurturing, and sales enablement.
Responsibilities
- Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.
- Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.
- Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.
- Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.
- Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.
- Localize and adapt technical content from our Brazil and US teams for the Mexican market.
- Write and manage content for institutional pages, newsletters, and outbound campaigns.
- Write scripts for social media, adapting technical topics into engaging narratives.
- Maintain relationships with key media partners and influencers to expand distribution and reach.
Requirements
- 3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech
- Proven experience producing content that educates, converts, and supports the sales pipeline
- Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)
- Strong technical writing skills and the ability to simplify complex topics
- Solid understanding of content marketing principles and funnel strategy
- Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics
- Highly autonomous, organized, and deadline-oriented
- Advanced English
COMPENSATION
• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years
• Day off during the week of your birthday
