TikTok and Reels Content Manager
Worldwide
Marketing /
Full-time /
Remote
Tradeify.co is seeking a visionary and highly creative TikTok and Reels Content Manager to spearhead our short-form video strategy.
As a pivotal member of our growing marketing team, you will be responsible for conceptualizing, producing, and optimizing compelling content that not only entertains but also educates our audience, drives engagement, and accelerates prop firm challenge sign-ups. This is a unique opportunity to shape Tradeify.co's presence on the most dynamic social platforms and make a significant impact in the fast-paced world of proprietary trading.
You'll report directly to the Head of Marketing, collaborating closely with our TradeifyTV team and other cross-functional departments.
About us
At Tradeify.co, we are not just another proprietary trading firm; we are a dynamic and innovative force, specializing in multi-asset trading through sophisticated, data-driven strategies and cutting-edge technology. We partner with industry leaders like NinjaTrader and Tradovate to provide our traders with a best-in-class experience. Our core mission is to empower exceptional traders by providing significant capital, state-of-the-art technology, and unwavering support, enabling them to thrive in the complexities of global financial markets.
We are deeply rooted in a culture of quantitative analysis, rigorous risk management, and perpetual learning. As we continue our aggressive growth trajectory, we are seeking a visionary Director of Marketing to architect our brand strategy, captivate the most promising trading talent, and cultivate a vibrant and engaged trading community. This is an opportunity to build a marketing function from the ground up and leave an indelible mark on a burgeoning industry leader.
The Opportunity
- Strategic Content Development: Develop and execute comprehensive short-form video strategies for TikTok and Instagram Reels, aligning content with broader marketing goals to enhance brand presence and drive business growth.
- High-Impact Content Creation: Plan and produce visually captivating, bite-sized videos that combine entertainment with strategic marketing, designed to grab attention within seconds and drive action (e.g., follows, shares, sign-ups).
- Financial Storytelling & Education: Translate complex financial concepts, prop firm challenge rules, strategies, and payouts into clear, engaging, and compliant short-form video content, leveraging the "pocket-sized learning" trend.
- Trend Integration & Brand Identity: Skillfully adapt to rapidly evolving platform trends and viral sounds while maintaining Tradeify.co's brand identity and ensuring all content is fact-based, clear, and non-deceptive, adhering to financial regulations.
- Performance Analysis & Optimization: Track and analyze key performance indicators (KPIs) such as views, shares, completion rates, and conversion metrics to assess campaign effectiveness and continuously refine content strategy for maximum visibility and audience interaction.
- Community Engagement: Manage and maintain active social media channels, monitoring and responding to comments, messages, and inquiries to foster meaningful connections and act as a brand ambassador.
- Cross-Functional Collaboration: Work closely with social media strategists, designers, copywriters, and compliance teams to ensure content aligns with broader campaign goals, brand narratives, and regulatory requirements.
- Platform Expertise: Stay abreast of industry trends, competitor activities, and emerging features on TikTok and Instagram Reels, identifying opportunities for growth and innovation.
Qualifications
- Proven experience as a TikTok and Reels Content Manager, Social Media Content Manager, or similar specialized short-form video role, with a strong portfolio demonstrating successful content strategies and execution.
- Deep understanding of TikTok and Instagram Reels algorithms, platform-specific features, editing tools, and cultural landscapes.
- Proficiency in professional video editing software (e.g., Adobe Premiere Pro, CapCut, DaVinci Resolve) and motion graphics software (e.g., Adobe After Effects) tailored for short-form content.
- Strong analytical mindset with the ability to interpret data and derive actionable insights to optimize content performance.
- Exceptional creative storytelling, scriptwriting, and visual communication skills for bite-sized, high-impact content.
- Demonstrated ability to translate complex financial concepts into clear, engaging, and compliant short-form video content.
- Knowledge of financial regulations and compliance best practices for social media marketing, including appropriate risk disclosures and avoiding misleading claims.
- Extensive digital marketing experience and strong Search Engine Optimization (SEO) skills relevant to social media platforms.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams in a fast-paced, remote environment.
Nice to haves
- A genuine interest in fintech, financial markets, and the world of proprietary trading.
- Experience producing short-form video content for performance marketing and paid ad campaigns.
- Familiarity with leveraging user-generated content and fin-influencer trends for brand advocacy.
$65,000 - $76,000 a year
Position: TikTok and Reels Content Manager
Reports to: Head of Marketing
Our Hiring Process:
Recruiter Interview: If we like your initial application and portfolio, expect to schedule an interview with a member of our recruitment team. This interview will focus on getting to know you a bit more and will focus on explaining the culture of the company. We want to know more about why you want to join our team and how it fits into your overall career plan.
Interview with your future manager: This is to make sure that you are a fit for the role and to explore your career history and creative process. In this interview, we’ll do a deep dive into your portfolio and the hard and soft skills you possess to help determine if you’d be a good fit for us.
Practical Assessment: You may be asked to complete a short, practical video editing and content strategy task. This allows us to see your creative and technical skills in action and gives you a better sense of the type of work you'll be doing at Tradeify.co.
Final Interview: A final conversation to discuss the practical assessment, answer any
remaining questions, and confirm cultural fit before a final decision is made.
