Sr. Director, Go to Market

Greater Toronto Area
AutoSync – Sales /
/ Hybrid
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of, AutoSync and Dealertrack Canada. ( in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit to learn more..

We are seeking a strategic and results-driven professional to join our team as the Sr. Director of Go-to-Market. In this role, you will be responsible for driving the commercialization of our products, and collaborating with cross-functional stakeholders to take products from concept to execution. The ideal candidate has a proven track record of simplifying complex problems, a pragmatic approach to execution, and previous experience in executing packaging and bundling strategies at scale. A background in the automotive industry and familiarity with SalesForce are highly preferred. Additionally, the candidate should possess expertise in optimizing sales activities to ensure maximum efficiency. 

What You'll Do:
· Market research in our core software categories. Understanding product market fit and the competitive landscape.
-Product Marketing will be core to our cross-sell strategy. You will help our product marketing team position incremental software products.
-Market segmentation analysis, grouping key customer groups to be targeted for specific software products.
- Pricing and Packaging will be key to positioning cross-sell targets, you will work with the sales and marketing teams to deliver optimal pricing strategies.
- Lead the end-to-end process of product commercialization, collaborating with cross-functional stakeholders including product, marketing, IT, sales, and finance to ensure successful product launches and market penetration. 
- Develop and implement comprehensive go-to-market strategies for new products, encompassing positioning, messaging, target audience identification, and distribution channels. 
- Drive cross-functional alignment to ensure smooth execution of go-to-market plans, coordinating efforts and priorities among various teams. 
- Utilize strong problem-solving skills to simplify complex challenges into actionable steps, enabling effective decision-making and timely execution. 
- Leverage previous experience in executing packaging and bundling strategies to drive revenue growth, enhance customer value, and optimize product offerings. 
- Utilize the SalesForce platform to track and analyze sales activities, identify key performance indicators, and provide data-driven insights for continuous improvement. 
- Optimize sales processes and activities to ensure efficiency, identifying areas for automation, streamlining, and enhancing overall sales performance. 
- Collaborate with sales teams to develop effective sales enablement tools, training programs, and incentives, enabling them to achieve sales targets. 
- Monitor market trends, competitor activities, and customer preferences to anticipate shifts in the market and adapt go-to-market strategies accordingly. 
- Stay informed about industry best practices, emerging technologies, and evolving customer needs to ensure the company remains at the forefront of innovation. 

What You'll Need:
- Bachelor's degree in business administration, marketing, or a related field.  
- Proven experience in product commercialization, go-to-market strategy, or a related role, preferably with a background in the automotive industry. 
- Strong ability to simplify complex problems into actionable steps, enabling efficient decision-making and execution. 
- Highly pragmatic with a "get things done" attitude and a track record of achieving ambitious targets and timelines. 
-  Previous experience in executing packaging and bundling strategies at scale, driving revenue growth and customer value. 
- Proficiency in the SalesForce platform, utilizing it to track and analyze sales activities and optimize performance. 
- Experience in optimizing sales activities to ensure efficiency, identifying and implementing process improvements. 
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas and influence stakeholders at all levels of the organization. 
- Strong cross-functional collaboration skills, with the ability to work effectively with diverse teams and stakeholders to achieve common goals. 
- Analytical mindset with the ability to leverage data and market insights to drive strategic decision-making. 
- Passion for innovation, technology, and the automotive industry, with a deep understanding of market dynamics and customer preferences. 

If you are a motivated and strategic individual with a proven track record in driving successful product commercialization and go-to-market strategies, we encourage you to apply. Join our team and play a pivotal role in shaping our market presence, optimizing sales activities, and driving revenue growth. 

What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching