Sales and Service Optimization Analyst
Greater Toronto Area
Corporate – Corporate /
Full-Time /
Hybrid
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..
The Sales & Service Optimization Analyst is responsible for the management of sales and business analytics and assisting with standard business and process requirements for the Sales & Service Operations Group. The position requires the analyst to focus on customer, product & market analysis, channel and territory analysis, sales data analytics, and campaign management. The position is responsible for analyzing and reporting on performance to improve results and facilitate future goal setting as well as reviewing current processes to improve efficiency, quality, and accuracy. The role requires heavy Excel use and expertise, the ability to understand data, and the ability to produce polished reports/presentations from Salesforce.
1. Customer & Market Analysis
Responsible for analyzing current customer and market performance to make recommendations towards future campaigns. This analysis includes current sales performance, customer propensity, product penetration, market trends, and prospect/customer data.
2. Lead & Campaign Management
Own and manage leads maintained within the CRM system. Scrub leads and profiles against campaign profiles. Provide and load leads to various systems on a timely basis, providing troubleshooting support. Meet Managers regularly to discuss issues and make recommendations regarding lead management and campaigns. Build in-depth knowledge of sales areas and channels, allowing for recommendations on campaign effectiveness.
Campaign implementation – Outside – build calling campaigns using territory assignments. Monitor campaign progress and success, and provide recommendations to improve performance.
Campaign implementation – Inside – Analyze telephony idle periods, and abandon rates and compare with campaign objectives; provide recommendations on best dialing hours and strategies. Build call tables and calling campaigns. Monitor campaign progress and success, and provide recommendations to improve performance. Purge completed campaigns from the Dialer.
3. Channel & Territory Analysis
Prepare and distribute reports (statistical data) from the outside and inside sales operations teams nationally. Provide daily, weekly, and monthly updates on productivity and performance to the Director. Perform ongoing analysis including tracking and analyzing performance by individual and by team, for all channels, and reporting actual performance to standards; analyze performance trends and impact on goal achievements. Make recommendations for changes to assignments to improve performance, and contribute to campaign planning.
4. Sales Data Analytics
Provide insight through analysis of revenue, sales conversion, and yield data to drive greater efficiency and effectiveness of the Sales & Service Operations teams. Collect, analyze, and report data on sales activity, productivity, and results. Leverage Salesforce.com to support sales planning, forecasting, and general reporting activities to inform management of performance and to provide insights that support business objectives. Create internal and client-facing sales tools to better understand performance to goals for the team. Create KPI dashboards and automate regular reports where possible.
5. Ad-hoc Reporting and Projects
Manage ad-hoc reporting/analysis as required by the Sales & Service Operations team. Work cross-functionally across the organization to fully understand business objectives and apply analytics in support of projects and to ensure efficient and effective problem-solving and issue resolution. Drive process improvement through new analytic approaches and creative thinking. Ensure understanding/knowledge of products, processes, and procedures is at a level required to provide strong recommendations.
Job Requirements
Please indicate if required (R), preferred (P) or asset (A)
- Bachelor’s degree in Business Administration, Computer Science, or equivalent experience.
- Minimum 2-5 years’ experience in an analyst function. (R)
- Strong analytical/computer skills – Excel, ERP systems, and the ability to extract information into user-friendly formats. (R)
- Minimum 2 years relevant CRM experience (A)
- Advanced Microsoft Excel and some knowledge of Microsoft Access preferred. (R)
- Database (SQL), VBA, or other Programming knowledge is desirable. (R)
- Experience working with Salesforce (A)
· Excellent interpersonal and communication skills, both oral and written
· Ability to prioritize and manage multiple tasks and meet deadlines
· Ability to work in a high-pressure and fast-paced environment
· Work under minimal supervision and interact at all organizational levels.
· Ability to learn quickly and identify new problems
- Demonstrates strong analytical skills, able to analyze new data, draw conclusions, and communicate recommendations
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
