Digital Campaign Specialist
Toronto, ON
AutoTRADER Media – AT Media /
Full-Time /
Hybrid
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..
autoTRADER Media is looking for a Digital Campaign Specialist to support a territory of advertising agencies.
The right candidate has a strong attention to detail, an ability to problem solve, excels in a fast-paced environment with strong communication skills. The Digital Campaign Specialist will become a liaison between the Account Executives and Ad Operations for additional support for our agency partners.
Most importantly, the Digital Campaign Specialist will be supporting Account Executives to develop, coordinate and execute digital advertising, sponsored content and social amplification campaigns. Core Values: Teamwork, communication and accountability
Key Areas of Responsibility
Assist on selling digital advertising for AutoTrader.ca by supporting the account executives and agency clients.
Monitor campaigns in Google Ad Manager and work alongside Ad Operations to ensure successful delivery and optimized performance.
Create Post-Campaign Analysis presentations for our Branded Content executions.
Coordinate internal/external creative building & approval with creative services team & clients.
Track down missing campaign elements – example: signed IO’s, approvals, assetsPull Google Analytics reports on audience behaviours and build insights.
Coordinate with internal research teams finding relevant studies/surveys and build client-facing presentations based on the data.
Required Experience
3 years proven online advertising operations experience.
High level of proficiency in MS Office particularly Excel and PowerPoint
In-depth experience with online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal campaigns.
Experience in data management, report extraction & analysis
Experience with behavioral targeting, retargeting, and programmatic sales
Strong understanding of ad operations
Superior web analytical skills.
Ability to identify business opportunities and strategies through thorough analysis of statistics.
Experience with Ad Server applications specifically Google Ad Manager
Experience with Data Management Platforms (Adobe, Lotame) considered an asset
Experience with Google Analytics and creating valuable insights from the data
Experience with reporting tools and reporting environments (Power BI)
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
