Digital Ad Operations Specialist (Bilingual - French & English)

Toronto, ON /
AutoSync – TRFFK/Paid Advertising /
/ Hybrid
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of, AutoSync and Dealertrack Canada. ( in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit to learn more..

The Digital Ad Operations Specialist will manage the daily operations and execution of Search, Social, Display & Programmatic, content and audience data campaigns.  The role will focus on facilitating implementation, trafficking creative, managing delivery, optimizing performance and reporting. The Specialist will support the team with recommendations for improving ad operations efficiency and onboarding throughput.

Responsibility Areas:
1. Set up and launch new campaigns across one or more channels – Search, Social, Display. Coordinate across multiple teams (Creative, Product, Content, Data) to ensure all campaign elements are provisioned prior to campaign launches. Connecting campaigns to audience data for advanced targeting capabilities
2. Ad testing and implementation of standard display, video and mobile campaigns, monitoring delivery and troubleshooting campaigns and creative
3. Keyword sourcing and selection, performance analysis and regular reporting. Analyze our inventory to identify missed revenue opportunities
4. Provide inventory forecasts, optimization suggestions and regular campaign reporting

Job Requirements/Skills:
•3 years proven online display management advertising experience.
•High level of proficiency in MS Office particularly Excel
•Strong understanding of ad operations, demand partners and programmatic platforms
•In-depth experience in setting up campaigns on Google Ads, Facebook Ads
•Experience in managing online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal campaigns.
•Experience in audience data management, report extraction & analysis
•Understanding of behavioral targeting, retargeting, and programmatic sales
•Experience with Data Management Platforms (Adobe, Lotame) considered an asset
•Experience with reporting tools and reporting environment

Le spécialiste des opérations publicitaires numériques, gérera les opérations quotidiennes et l'exécution des campagnes de recherche, sociales, d'affichage et de programmation, de contenu et de données d'audience.  Le rôle se concentrera sur la facilitation de la mise en œuvre, le trafic créatif, la gestion de la livraison, l'optimisation des performances et le reporting. Le spécialiste soutiendra l'équipe avec des recommandations pour améliorer l'efficacité des opérations publicitaires et le traitement d’intégration.
Mettre en place et lancer de nouvelles campagnes sur un ou plusieurs média - Search, Social, Display. Coordonner plusieurs équipes (création, produit, contenu, données) pour s'assurer que tous les éléments de la campagne sont disponibles avant le lancement. Connecter les campagnes aux données d'audience pour des capacités de ciblage avancées.
Tests publicitaires et mise en œuvre de campagnes standard d'affichage, vidéo et mobiles, suivi de la diffusion et dépannage des campagnes et des créations.
Recherche et sélection de mots clés, analyse des performances et rapports réguliers. Analyser notre inventaire afin d'identifier les opportunités de revenus manquées.
Fournir des prévisions d'inventaire, des suggestions d'optimisation et des rapports de campagne réguliers.
Exigences /compétences :
-   Bilingue (français / anglais) – La connaissance de la langue anglaise est requise pour la communication avec les gestionnaires en Ontario et pour celles de la clientèle anglophone).3 ans d'expérience en gestion d’affichage publicitaire en ligne.
- Excellente maîtrise de MS Office, particulièrement Excel.
- Forte compréhension des opérations publicitaires, des partenaires de la demande et des plateformes programmatiques.
- Expérience approfondie dans la mise en place de campagnes sur Google Ads, Facebook Ads
- Expérience dans la gestion des achats et ventes de médias en ligne, y compris les campagnes CPM, Programmatic Guaranteed et Preferred deal.
- Expérience de la gestion des données d'audience, de l'extraction de rapports et de l'analyse.
- Compréhension du ciblage comportemental, du reciblage et des ventes programmatiques.
- Expérience des plateformes de gestion de données (Adobe, Lotame) un atout.
- Expérience des outils de reporting et de l'environnement de reporting

Le genre masculin est utilisé sans discrimination et dans le seul but d’alléger le texte. 

What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching