SEO Manager
Greater Toronto Area
Marketing – SEO & Content /
Full-Time /
Hybrid
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..
Job Description – SEO Manager
Autotrader.ca is seeking an SEO Manager to develop and implement search engine optimization strategies to drive organic traffic and improve our online presence. This includes managing on page SEO and technical SEO activities, optimizing copy, internal link building, and analyzing performance data. As the SEO Manager, you will work closely with product managers, editors, user experience/design, and web developers to execute our SEO strategies.
What you’ll be doing:
Work with the Director of SEO to develop and execute a comprehensive SEO strategy to increase organic search visibility, traffic, and revenue for Autotrader.ca
Collaborate with product managers to ensure SEO best practices are integrated into all marketing and product initiatives
Monitor and analyze content performance, SERPs and competitive landscape, keyword rankings, and identify opportunities for testing and optimization
Conduct ongoing research and stay up to date with industry trends, algorithm updates, and search engine guidelines
Create and manage tickets for SEO developers and assist with QA/desk checks for various device types and viewports
Document website changes and report outcomes and insights
Experience we are looking for:
5+ years of experience in search engine optimization, with a proven track record of driving organic search traffic
Deep understanding of search engine algorithms, ranking factors, and search engine guidelines
Experience with SEO tools like Google Search Console, Bing Webmaster Tools, Screaming Frog, Ahrefs/Semrush/Moz
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
Experience working with a content management system (CMS) or TinyMCE, and an understanding of HTML, CSS, and JS
Experience in Core Web Vitals and performance optimizationKnowledge and experience in web accessibility/AODA and WCAG guidelines
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Gym discounts
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
