SEO Specialist - Bilingual
Toronto, ON /
AutoSync – Websites /
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..
The SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This position will spend majority of time auditing and implementing SEO recommendations on and off the website.
-Focusing on SEO strategies and tactics, SEO audits (on-page/off-page, crawl efficiency, technical troubleshooting etc.) ensuring that Dealer websites on our platform are adhering to SEO best practices
-Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization Creating and optimize SEO landing pages for dealer websites
-Monitoring performance metrics
- Conducting performance reviews
-Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding
What We're Looking For:
-3+ years of SEO experience (both technical SEO and content marketing)
-Fast learner with excellent problem-solving ability
-Proven track record of results with improving search rankings and/or developing and managing website reporting tools
-Working knowledge of SEO tools, website standards, website reporting tools, and web analytics
-Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog Knowledgeable about the latest trends in the search engine
-Google Analytics Certification would be an asset
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Fitness and wellness
-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.
Benefits from Day 1
-Local in-office free gyms
-Employee and Family Assistance program
-Weekly virtual wellness events
-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
-Conferences & training budget
-Regular internal training programs
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
-Annual bonus structure
-3% CPP matching