Influencer Marketing Professionals
Istanbul / Maslak
Growth – Marketing /
Full-time /
Hybrid
About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
About the Role:
As an Influencer Marketing Specialist, you will be responsible for driving our influencer engagement strategy with a data-driven approach. You will play a key role in building and maintaining strong relationships with influencers and agency partners. Your ability to analyze campaign performance, track key metrics, and translate data into actionable insights will be crucial for improving influencer retention, engagement, and overall return on ad spend (ROAS). You'll be a central point of contact, collaborating with cross-functional teams and managing diverse projects to maximize our brand's reach and impact.
Responsibilities
- Improve influencer engagement activities with a data-driven approach
- Increase influencer & seller interactions by designing and executing effective engagement journeys
- Manage and monitor engagement tools such as WhatsApp, push notifications, email campaigns, and the influencer center to ensure seamless communication and retention
- Support creative processes by collaborating on content development and visual needs across influencer campaigns
- Assist in the development, briefing, and end-to-end management of influencer campaigns in close coordination with the Growth team
- Track campaign performance, analyze key metrics, and generate insights to boost influencer retention, adoption, and ROAS
- Report campaign and engagement outcomes in line with KPIs
- Conduct competitive analysis and follow industry trends to identify new business and engagement opportunities
- Collaborate cross-functionally with internal teams to improve processes and drive operational efficiency
- Implement innovative product and business strategies to maximize ROI and sustainable growth
- Build and maintain strong relationships with influencers and agency partners to ensure high-quality campaign execution and content delivery
Expected Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Communication, or related fields
- Up to 3 years of experience in marketing, growth, e-commerce experience is a plus
- Strong command of English; a second language is a plus
- Solid understanding of social media platforms including Instagram, TikTok, Pinterest, and YouTube, as well as influencer dynamics
- Clear and confident communication skills — verbal, written, and visual — with the ability to brief creatives and align with multiple stakeholders
- Analytical mindset with the ability to measure engagement, retention, and campaign performance using reporting tools
- Hands-on experience or high interest in engagement channels such as WhatsApp, push notifications, email tools, and influencer CRM platforms
- Strong organizational skills with the ability to manage multiple priorities, timelines, and cross-functional collaborations
- Proactive, solutions-oriented, and comfortable taking ownership of projects that impact key business metrics
- Adaptability to work with remote and diverse teams, managing workflows across different regions
- This role is suitable for candidates at specialist/senior specialist levels
What We Offer
- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
- Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.
Take the Next Step
If this role excites you, apply today, we look forward to taking the next step with you.
Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.
