Product Marketing Manager (Contractor)
Canada / United States
Product Marketing /
Contractor /
Remote
The Opportunity
Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.
Important note: Annual Contract Full-time (1 year, potential renewal)
What You Will Do
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
- Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
- Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
- Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
- Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Drive market analysis, competitor research, customer personal development, and value proposition creation.
- Develop training materials for customer-facing teams and educate on product messaging and positioning.
- Outline and lead product marketing activities for product launches.
- Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
- Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
- Lead company research projects for thought leadership content and insights.
What You Will Bring
- 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
- Experience in SaaS or B2B startups is a huge plus.
- Proven experience developing compelling product narratives.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
- Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
- Strong written communication and presentation skills.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.
Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out!
What We Offer
- Competitive compensation
- 100% Work from Home
Compensation: $90,000 to $100,000 CAD per year
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
