Head of Brand & Content Marketing
Remote, United Kingdom
Marketing Team – Marketing /
Full-time /
Remote
TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Our platform connects a thriving global community of pet lovers through a unique trust-based membership model. We’re on a mission to create a world where pet owners can travel with peace of mind , knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.
Our vision is simple: to become the world’s most loved travel solution for pet people - and we’re making it a reality. With almost 250,000 members worldwide with the ambition of scaling to 1 Million, 97% say we have improved their lives, and our growth is high as word-of-mouth fuels a fast-growing, passionate community.
TrustedHousesitters was named one of Escape the City's top organisations to work for in 2023 and we were proud to be part of the 2024 cohort of Technation’s Future Fifty, the UK’s leading pre-IPO programme. In October 2024 we secured B Corp certification, reflecting our commitment to our people, the planet and pets across the world.
At TrustedHousesitters, we embrace a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything we do. We believe in empowering our people to see the real impact of their work. Every team member plays a role in crafting quality experiences for our members, and we continuously push ourselves to improve, iterate, and innovate always with the goal of strengthening our global community of pet lovers.
Now is an exciting time to join TrustedHousesitters where innovation, advocacy and community-driven growth are at the heart of our success. If you're looking to make a real impact in a mission-led, fast-scaling tech business, this is the right place for you.
About the role:
We’re looking for a creative and visionary Head of Brand & Content Marketing to lead the next evolution of our storytelling strategy. This is a rare opportunity to shape how our brand comes to life across every touchpoint - from social feeds and PR headlines to brand campaigns and in-product experiences. You’ll own a unified, insight-driven content strategy that reaches, engages, converts, and inspires advocacy. You’ll lead a high-performing team spanning PR & Campaigns, Social Content, and Member-Led Content (UGC), while collaborating closely with other marketing, product, and community leaders to scale what works and deliver compelling content across the full customer journey. You’ll also bring experience in leading talent or ambassador programmes - making the most of our most passionate members, enabling them to become our most authentic storytellers and content creators.
The salary range for this role is £70,000 - £93,000 per annum
Responsibilities
- Content Strategy & Storytelling
- Develop and own a unified content strategy that drives brand visibility, engagement, and supports conversion.
- Define what great content looks like for our brand, ultimately cracking the formula for content that performs and earns advocacy
- Experiment across formats and mediums (video, social, editorial, in-product, etc.) to find what resonates with different audiences, across different channels.
- Champion storytelling excellence across all touchpoints, including social, PR, emails, blog, product, forums, community spaces and more.
- Able to demonstrate and measure the business impact of content, with a clear link to commercial objectives.
- Plan and deliver high-impact, multi-channel brand campaigns that drive awareness, consideration, and growth.
- Build a content framework that maps the right messages to the right moments, formats, and surfaces across the customer journey.
- Ensure high-performing content is repurposed and distributed effectively across all relevant owned, earned, and paid channels.
- Lead our member-led content strategy - making the most of our passionate community through UGC, testimonials, and ambassador-led storytelling.
- Build and scale a structured talent/ambassador programme (currently using Duel) that empowers members to become brand champions and content creators.
- Design systems and incentives that make it easy and rewarding for members to share their stories.
- Line-manage roles across PR & Campaigns, Social Content Creation, and UGC/Talent Management.
- Set high standards for content craft and creative ambition, while supporting team development and growth.
- Foster a culture of collaboration and excellence within the Brand & Content function.
- Identify and lead content-forward brand partnerships that enhance reach, relevance, and impact
- Stay attuned to culture and trends, ensuring our content is resonant, timely, and differentiated
- Work with internal teams and external partners to execute high-impact, narrative-led creative campaigns
- Work closely with the Copy Lead (a peer) to ensure content strategy is executed in line with brand tone of voice and messaging
- Collaborate with the Marketing Design Lead to bring content to life visually across paid and owned channels
- Partner with the Product Design Director to ensure a consistent experience between brand content and product design
- Collaborate with Product teams to ensure content opportunities within the product experience are leveraged
- Work with the CRM leadership team to ensure content strategy is aligned across lifecycle campaigns, onboarding journeys, and always-on email comms
- Partner with the Membership Services Director to shape engaging, brand-aligned content within customer forums and community platforms
Multi-Channel Campaigns, Content Planning, and Distribution
UGC, Talent & Advocacy
Leadership & Team Management
Brand Strategy, Partnerships & Cultural Relevance
Cross-Functional Collaboration
Requirements
- Proven experience leading brand and/or content teams in high-growth consumer or marketplace environments
- Deep expertise in content strategy and storytelling, with a clear understanding of what drives engagement, conversion, and loyalty
- Experience executing full-funnel campaigns across a mix of media, including ATL and digital channels
- Strong editorial and creative instincts, with fluency in multichannel planning (social, PR, email, in-product, blog, etc.)
- Experience running talent, UGC, or ambassador programs - and turning happy members into influential advocates
- Comfortable using performance insights to inform and evolve content strategy
- Track record of producing content that cuts through and builds emotional resonance
- Excellent creative judgement, leadership, collaboration, and communication skills
£70,000 - £93,000 a year
Important note: It is rare that candidates will have experience of everything in the job description, so please do not be put off from applying if you do not meet every aspect of the criteria listed!
Benefits
In addition to a competitive salary and bonus, we offer a range of benefits, including:
Fully remote work
Generous equity options
Discretionary 10% annual bonus scheme
25 days holiday annually plus bank holidays and Christmas to New Year closure
Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
Premium TrustedHousesitters pet owner and sitter membership. This includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for you
X5 premium memberships for your friends and family each year
Our team have an unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs
£200 annually towards home office equipment
Access to Spaces (co-working) Locations across the globe
Monthly working from home stipend
Macbook
Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home.
We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the year
We can cover costs of personal development resources, and have a regular time set aside for personal development
Bupa Health Insurance and Dental Insurance plan
SimplyHealth Healthcare Cash plan
Trusted Giving scheme - employee volunteering via Onhand and employee giving via Tyve
Weekly virtual yoga sessions
Brighton Bikeshare
Recruitment Referral Bonus
If you're ready to join us on our mission to become the most loved pet travel solution, we'd love to hear from you!
In your application, please feel free to note which pronouns you use (For example- she/her/hers, he/him/his, they/them/theirs, etc).
At the heart of our team are a mix of diverse backgrounds. Here at TrustedHousesitters, we’re committed to the equal opportunities policy throughout the interview process and selection. Offers of employment into TrustedHousesitters are based solely on individual merit, qualifications, and the person's professional suitability. Gender identity, sexual orientation, marital or civil partnership status, colour, race, nationality, ethnic or national origins, religion or beliefs, age, mental or physical disability, medical condition, pregnancy or maternity status, or any other protected characteristics do not enter into our decision-making process.
If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.
