Sr. Brand Strategist
San Francisco
Strategy Team US /
Full-Time /
Hybrid
We enable founders and CEOs of the world’s most innovative companies to realize transformational growth through excellence in marketing. Together we accelerate the value of the most influential brands of our time. Our clients represent the world’s most ambitious leaders who aspire for their brand to play a positive cultural role and are committed to a legacy that serves humanity for good. Among the clients that 21CB has served are: Pinterest, Uber Eats, Everlane, Headspace, LinkedIn, Nextdoor, Mars and many more.
Responsibilities
- Develop brand strategy deliverables and decks, including brand purpose, positioning, value proposition, personas, brand roadmaps, go-to-market plans, etc.
- Conduct synthesis and analysis of robust research and data sets in service of developing powerful insights on which to build successful businesses and brands
- Work collaboratively with other strategists and cross functional partners across design, program management, business development and more
- Engage in strategic conversations with clients to uncover internal and external dynamics the brand strategy needs to address
- Attend and present strategic thinking to client leadership teams including Founders, CEOs, CMOs and Product Leaders
- Develop implications and recommendations based on human-centric, data-driven insights uncovered in discovery and audit of various materials and resources, as well as primary qualitative and quantitative research
- Drive fresh thinking and support innovative approaches to solving complex problems with internal and client teams
Requirements
- At least 6-8 years experience as a marketer in a consumer brand or tech company, or a strategist in a top-tier agency or consultancy
- Strategic approach to solving problems and identifying creative solutions
- Ability to see the “big picture” and prioritize appropriately by focusing on work that will deliver the highest impact to the client
- Strong writer capable of crafting strategic narratives and creative manifestos, rich customer profiles and brand stories
- Experience developing strategic frameworks
- Excellent communication and storytelling skills
- Self starter and sharp business acumen
- Ability to work in a fast paced environment
Attributes for Success
- Self starter and sharp business acumen
- Strong ideals and personal values
- Lover of creative & design excellence
- Cultural Geek
- Collaborative to the core
- Comfortable with ambiguity - we work with high-growth startups and consider ourselves a startup too!
- Bundles of energy, determination, and tenacity
- Clear, compelling and coherent storyteller
