Traffic Manager France
Paris, Île-de-France, France
Growth /
Full-time /
On-site
Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in. 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in the UK, Germany and the USA.
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We are seeking a dynamic and organized individual to join our team as a Traffic Manager at Typology. The Traffic Manager will play a crucial role in contributing to the growth of the french market by making an intelligent use of the different digital platforms we use.
RESPONSIBILITIES
- Sales Growth Focus: Your primary mission is to drive revenue growth through efficient project management. By ensuring a proficient use of all our platforms, you'll facilitate the execution of strategies that drive sales and contribute to the company's bottom line.
- Channel Management Mastery: Your mission includes managing acquisition channels such as Meta Ads, Google Ads, TikTok Ads, and any other relevant channels we aim to explore. You'll oversee the coordination and optimization of these channels, working closely with stakeholders to maximize their effectiveness in reaching target audiences and driving conversions.
- Asset Volume Assurance: You'll be responsible for maintaining a consistent volume of visual assets, supplementing those produced by the creative team as needed. Your mission is to ensure that we have a robust library of assets to support our marketing efforts across various channels and campaigns.
- Brand Voice Guardianship: As a guardian of our brand's tone of voice, your mission involves managing campaigns and participating in asset creation while upholding our brand image. You'll work closely with the creative team to ensure that all content aligns with our brand guidelines and resonates with our target audience, maintaining brand consistency and integrity across all touchpoints.
SPECIFIC SKILLS
- 2 years of experience (long apprenticeship can be included) as a Traffic Manager within the French market, demonstrating a solid understanding of its dynamics and consumer behavior. Having worked in the cosmetic industry and directly to consumers is a plus.
- Proficiency in operational tasks on advertising platforms like Google Ads and Meta Ads, coupled with expertise in utilizing Google Analytics for insightful data analysis.
- Strong analytical skills, capable of interpreting data to derive actionable insights and optimize campaign performance.
- Meticulous attention to detail to ensure accuracy and quality in all aspects of campaign execution and management.
- Embraces a "test & learn" mindset, actively seeking opportunities to experiment with new strategies and tactics to drive continuous improvement and innovation.
- Demonstrates a curiosity about the market, staying abreast of industry trends and consumer preferences to inform strategic decision-making.
- Experience managing substantial media spend, after all we are a 100% online business !
- Fluent in English, enabling effective communication and collaboration in our multicultural environment.
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- Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.
- Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles. Consult our personal data protection policy for candidates.
- We consider our board members to be full team members. The board is currently made up of Ning Li and Rodolphe Menegaux. Observer members are Jeremy Uzan and Marc Simoncini.
