Senior Manager, Lifecycle Marketing

San Francisco, California /
Marketing – Marketing /
You will be responsible for leading Udemy’s personalization/lifecycle function for the marketing team, managing a team of two, and growing as needed to scale. With a data- and student-insights-driven approach, you will develop strategies that keep students engaged across all lifecycle stages. You will work closely with partners in Marketing, Product, Data Science, and Engineering to develop the lifecycle strategy for Udemy’s consumer business. You will make recommendations on when/where to reach students, striving for consistent customer experience across channels. Your work will support the team’s pursuit of delivering marketing personalization at scale across the customer journey, driving long-term value for students. You will build out a retention strategy for Udemy’s early consumer subscriptions - from scratch. This is a senior role within the Lifecycle & Monetization team with great potential for growth.
You are a leader, capable of coaching and supporting a team to drive projects forward. You are able to think strategically about the big picture, but can also lead a project from start to finish, partnering closely with cross-functional stakeholders. You love building things from scratch and thrive in ambiguity, finding new ways of framing and solving problems. You are highly analytical and comfortable working with data. You have experience managing deliverables for multiple projects at a time, identifying potential timeline or bandwidth issues upfront. You are laser-focused on the customer and delivering positive experiences that align with Udemy’s goals and mission.  


Here's what you'll be doing:

    • Manage a team of two people to lead Udemy’s lifecycle marketing strategy, driving LTV and retention for the consumer business. 
    • Understand and map the major elements of a learner's journey through Udemy, size those elements, and determine strategies to enhance that journey. 
    • Lead the end-to-end management of lifecycle marketing programs, including campaign ideation, creation, deployment, testing, optimization, analysis, and reporting - across all channels. 
    • Using analytics and qualitative customer insights, develop a strategy to reach, retain, and engage students. Retention and churn management will be key goals.
    • Lead planning, development, and execution of the strategy. 
    • Build lifecycle programs to retain users in Udemy’s growing consumer subscription portfolio. Recommending a path forward, getting buy-in from stakeholders, and launching marketing touchpoints. 
    • Think big-picture about personalization; partner with data science to build the intelligence enabling us to personalize communications and touchpoints across countries, user segments, category affinities, etc. 
    • Support the expansion of Udemy’s existing personalization machine-learning model, partnering with product and data science to expand and improve upon the model
    • Understand the product roadmap and how it affects the team’s projects and goals. Flag any potential concerns or areas of partnership to leadership
    • Provide regular written and verbal communication of lifecycle plans with cross-functional teams; coordinate efforts to ensure a consistent customer experience across all touchpoints

We’re excited about you because you have:

    • 7+ years experience in B2C lifecycle marketing, ideally in an analytical capacity. 
    • 2+ years of management experience. Skilled at coaching employees at different levels
    • Bachelors degree. MBA a plus but not required.
    • Demonstrated success partnering with product, data science, and channel stakeholders (email, mobile push) to deliver results
    • Highly data-driven with the ability to design and optimize marketing programs to deliver upon overall company goals and metrics
    • Excellent oral and written communication skills with colleagues at all levels.
    • Strong attention to detail, organized, and efficient with the ability to rise to the occasion under tight timelines and pressure.
    • Strong business acumen and creative problem-solving skills to anticipate, troubleshoot, and find effective solutions.
    • Comfortable driving results and growth are in line with company objectives and goals.
    • A professional demeanor, positive attitude, and strong desire to learn!

About Udemy
Udemy is the world’s largest education platform with more than 30 million monthly visitors.  Through our Consumer and Enterprise businesses, Udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. 

The Udemy consumer marketplace offers thousands of up-to-date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. 

For companies, Udemy Business (UB) offers an employee training and development platform with subscription access to thousands of courses, learning analytics, as well as the ability to host and distribute their own content. Our enterprise platform is among the fastest growing SaaS businesses in the world.  UB has more than 10,000 customers and serves the majority of the Fortune 100. 

We are proud to be recognized for our world class employee experience:
Business Insider SF: Best Places to Work Bay Area
Built In Colorado: Best Places to Work
Best Workplaces (Great Place to Work List): #1 in Turkey
Certified Best Place to Work:  Dublin
Fortune: Change the World Company

Udemy is headquartered in San Francisco with hubs in Ankara, Turkey; Austin, Texas; Boston, Massachusetts; Mountain View, California; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; New Delhi, India; and Sao Paulo, Brazil.

Vaccine Mandate (US Only)
Udemy is committed to keeping its employees, clients, and communities safe. Accordingly, we require all U.S. employees to be fully vaccinated against COVID-19 if their work requires them to come into a Udemy office or come into close contact with others. If you are unable to get vaccinated due to a medical condition, disability, sincerely-held religious belief, or as otherwise required by applicable law, we will consider requests for accommodation.