Product Marketing

New York, New York
Product
Full-time
Isn’t it time you did something for yourself?

We think so, too. That’s why we want you to come Be Your Own CEO at Unacast.

At Unacast, we believe that unlocking the black box of human mobility data is the key to to advancing innovation. That's why we’re building the Real World Graph® to provide a truly transparent and accurate understanding of the real world.

It's literally uncharted territory, which means a sense of adventure is a must. Want to come along?

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Product Marketing at Unacast requires an understanding of the marketplace and its players, and also ensuring our complex location data products are communicated in a clear manner to the marketplace. In other words, you will take something complex to something simple - a difficult task indeed.

On the input side Product Marketing assists product development with market intelligence, competitive analysis, product value mapping, and feature prioritization. On the output side Product Marketing drives product success with market strategy, product positioning, packaging/design, pricing, sales enablement, and external communication.

You will be teaching our customers - and our industry - about how location data fundamentally changes most industries - from marketing to city planning.

You will be the first product marketer at Unacast and work closely with our product, sales, and engineering teams. You will both deal with the important day-to-day tasks as well as build out the product marketing strategy and ready the product marketing division for further growth. We recognise that this is a difficult positions to hire for, and that we ask for a lot, but we believe you are out there and that you are ready for this particular challenge.

Some keywords about the position

    • Market Intelligence — Become an expert on industries that could find value in our products. Develop and own Unacast's market segmentation
    • Competitive Intelligence — Be an expert on our competition and how they are positioned against our market segments
    • Sales Support — Build pre-sales material that showcases various aspects of our data products
    • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
    • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
    • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.Strong skills in presentation/data visualisation

Requirements

    • 5+ years in product marketing with an emphasis on B2B tech products
    • Experience working with data/BI teams
    • Excellent writing skills - our data products have diverse and at times complex value propositions. Being able to message this effectively to a variety of audiences (from the general to the sophisticated) is crucial
    • Excellent communication skills
    • Competences in Excel, Powerpoint, Google Docs, and the Adobe suite
    • Strong skills in design/presentation/data visualization
    • Ability to quickly learn from different industries and use-cases

Nice to haves

    • Understanding of data visualization fundementals
    • Experience from marketing data products
    • Experience from high-growth and/or fast-changing companies
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Who is Unacast?

Verified, actionable data facilitates fundamental insights in industries such as research, finance, advertising technology, city planning, transportation, and artificial intelligence. Location data is a key component, the core intelligence, that creates value for the players in these industries.

Unacast is leader in transparent, contextualized location data. Like Google indexed the web, Unacast is indexing the physical world through The Real World Graph®, designing products that merge multiple types of data on human mobility to empower companies and individuals alike to make smarter decisions.

Unacast is a fast-growing Nordic company based on Nordic values with offices in Oslo and NYC (and soon in London), and featured in everything from TechcrunchFast Company to Venturebeat and Business Insider. We were named «10 Northern European Startups To Follow In 2016» and also awarded the Best New Nordic Company and Best IoT Startup at the Nordic Startup Awards. Recently Inc. Magazine covered us as “The startup that just might threaten Google”.

We have strong revenue growth and have in the last three years raised close to $25m in venture funding to fuel global expansion into new verticals and geographies.

Read more on our company and culture at https://careers.unacast.com/