Integrated Marketing Manager

New York City, NY
Marketing /
Full Time /
Hybrid
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About Uncountable:
Uncountable is an innovative B2B SaaS company that revolutionizes industry workflows through data-driven solutions. Our unique platform allows businesses to streamline operations, promote efficiency, and unlock their full potential.

About the Role:
Uncountable seeks a strategic and execution-focused Integrated Marketing Manager to drive cohesive, multi-channel marketing programs supporting pipeline growth, brand awareness, and customer engagement. This role will serve as a key connector between content marketing, sales enablement, demand generation, PR, and social media, ensuring that all campaigns and initiatives align to amplify Uncountable’s position as the next-generation R&D software solutions leader.
The ideal candidate is a creative thinker, exceptional communicator, and detail-oriented project manager who thrives in a fast-paced, collaborative environment.

Key Responsibilities

    •  The following responsibilities are segmented into different categories which the Integrated Marketing Manager's responsibilities will fall under

      • Campaign Planning & Execution
    • Develop and execute integrated marketing campaigns across email, content, social, paid media, website, and events to drive awareness, engagement, and pipeline.
    • Define campaign objectives, messaging pillars, target audiences, and key channels in partnership with product marketing and sales.
    • Build campaign timelines and ensure flawless execution across cross-functional teams.
    • Manage campaign performance reporting, draw insights, and optimize programs based on data-driven decisions.
    • Own marketing calendar and ensure campaign priorities are aligned with company goals and product launches.
    • Test and iterate campaign tactics, creative, and messaging for continuous improvement.

      • Content & Thought Leadership
    • Lead the content strategy and creation roadmap, ensuring alignment with buyer needs and GTM priorities
    • Create and manage the production of content assets — blogs, white papers, case studies, solution briefs, infographics, press releases, videos, etc.
    • Manage organic social media marketing strategy and execution
    • Collaborate with product, sales, and subject matter experts to develop technical content that resonates with R&D and manufacturing audiences.
    • Manage content syndication partners and distribution channels to extend content reach and impact.
    • Optimize existing and new content for SEO and website performance.
    • Partner with 3rd party trade publications to launch multi-media campaigns - from webinars, e-blasts, content promotion, adverts
    • Support with virtual event content creation, including speaker enablement (e.g., presentation deck outlining and creation, event promotion, and follow-up).

      • Sales Enablement
    • Create and maintain sales collateral, pitch decks, competitive battle cards, email templates, and case studies.
    • Support sales team in creation and optimization of strategic sales sequences (e.g., emails, LinkedIn messages, calls, etc.)
    • Partner with sales leadership to identify gaps and continuously improve enablement materials.
    • Develop playbooks and launch toolkits to help sales teams effectively leverage marketing content.
    • Facilitate regular feedback loops with sales to ensure content relevance and adoption

      • Communications & PR
    • Lead company PR strategy and execution, including press release writing and distribution, media outreach, and thought leadership pitching.
    • Manage relationships with PR agencies or freelancers to drive proactive and reactive media opportunities.
    • Oversee corporate and product-related organic social media content calendars and publishing.
    • Monitor media coverage and industry trends to inform PR strategy and messaging.

      • Performance & Optimization
    • Track and report on performance metrics across campaigns and channels, including lead generation, MQLs, pipeline, and content engagement.
    • Leverage marketing automation (e.g. HubSpot) and CRM tools (e.g. Salesforce) to measure and optimize campaign effectiveness.
    • Conduct A/B testing and other experimentation to optimize performance
    • Provide actionable insights and recommendations to marketing and sales stakeholders.

Requirements

    • Bachelor's degree in Marketing, Communications, or a related field.
    • 3-4+ years of experience in content marketing within the B2B SaaS industry
    • Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
    • Excellent understanding of SEO and experience with content management systems
    • Excellent written and verbal communication skills, with a keen eye for detail
    • Familiarity with data analysis and using metrics to inform content strategy
    • The ability for potential travel ~10% of the time
    • Self-motivated, with the ability to work independently and manage multiple projects simultaneously

Preferred Experience/Qualifications

    • Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush
    • Canva or similar Adobe-graphic design products
    • Google Analytics
    • WebFlow web design/development
    • Experience with graphic design & video editing tools is a plus
    • Passion for science, chemistry, and/or artificial intelligence
    • An aptitude for statistics, mathematics
$90,000 - $100,000 a year
Compensation offered depending on experience. Compensation includes base salary + bonus & benefits
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