Digital Marketing Manager

Chicago, IL
Growth
Full-time
Unific is the only Integration Platform as a Service (iPaaS) and Customer Data Platform (CDP) built for small and midsize eCommerce merchants. Our suite of products and services are designed to help you turn data into insights, insights into action, and action into growth — all in an intuitive, repeatable way that provides an ever-deepening understanding of your business and customers. We are a quickly growing investor-backed company.

Now we are looking for a full-time Digital Marketing Manager. You will lead our marketing efforts across the full customer lifecycle. The digital marketer will manage from concept to execution various marketing campaigns designed to meet company goals. We are looking for someone to manage the creation of all of our digital content channels including website, podcast, blogs, and social media. You will be the brain behind our brand, boosting our web presence create strong awareness in the market.

Responsibilities

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimizes user funnels
    • Manage agencies and contractors so that all projects stay on track
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Manage all multimedia channels such including our podcast, blog, and social media pages

Requirements

    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., HubSpot, Facebook)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement