VP Marketing

Berlin
01 Marketing
Full-time
we are unu

We believe in cities in which all people are able to embrace the full potential of urban life. This is why we are committed to creating the mobility solution, that fully connects people to their city.
 
unu (unumotors.com) is an urban mobility brand that launched its first product, an electric scooter, more than 3 years ago. The unu scooter offers you a new way of mobility as they are equipped with portable batteries and sold directly to consumers and business customers – so unu stands for fair prices for your mobility by eluding dealer costs. After a successful rollout in Germany, Austria and Switzerland, Netherlands and France unu is now expanding into further European countries. On the way unu received multiple awards for its growth (Gründerszene Top 5 Fast Growing Startups 2016), as well as for its unique brand positioning (Interbrand Global Breakthrough Brands 2017).
 
With more than 70 creative challengers striving for simply perfect solutions, our next step will be to enter Mobility-as-a-Service markets wit fully connected electric vehicles - while continuing to build a world-class brand. Therefore we are looking for a strong VP Marketing candidate that will lead the marketing chapter and has a proven track-record in growing strong global brands.

So far we have achieved growing the company to up to >$10m runway but this is still the beginning. We want to grow substantially in the coming years with a) the direct sales of our vehicles/solutions and b) traction in our Mobility-as-a-Service (MaaS) operations in multiple cities. Since we are a startup and the David in the mobility industry, we have limited resources and therefore have to leverage the latest performance marketing and marketing automation insights.

YOUR RESPONSIBILITIES

    • You will lead & grow the marketing team with confidence & success by being a superb team lead (hiring, personal development, team building)
    • You will work collaboratively with the Creative team in building a brand strategy, communicating the brand across all channels & markets and be responsible for all performance/numbers-oriented brand objectives
    • With an in-depth technical knowledge of all marketing teams (pr, lead acquisition, marketing operations) you will guide the teams and be responsible for the awareness & success of our brand

WHAT YOU BRING

    • You have scaled a company from large $Xm revenues to large $XXm internationally
    • Strong Professional Experience in: Online Marketing (SEM, SEO, Social, etc.), Campaign Management (Digital, Offline, Print), Strong PR Track Record (Tech, Lifestyle, Mass Media)
    • You have a deep understanding of strategic marketing (identify target groups & innovative marketing channels/tactics) in European markets and worked with a performance-based approach to get the best ROI out of his/her limited resources
    • You should have shown success in generating traction on a user-based business model with high retention & referral rates, as this will become essential to our MaaS success
    • You have at least 5 years of professional experience in marketing

YOUR PERKS

    • A highly diverse and vibrant group of people with a strong cultural bond, flat hierarchy, with space for your own ideas in a dynamic, dedicated and motivating environment
    • Competitive salary and attractive stock options
    • You will get your own company unu Scooter to unlock Berlin’s potential - furthermore we offer:
    • A creative workspace in Kreuzberg
    • Healthy snacks, drinks and meals, e.g. daily lunch vouchers
    • Discounted Urban Sports Club Membership and more activities to come
Are you ready to join our team? Would you like to learn more about unu’s vision, then please send us:
-Your CV