VP Brand Marketing

Berlin
10 General
Full-time
we are unu

At unu, we are committed to creating the best mobility solution that fully connects people to their city. To reach as many urbanites as possible, we are building a global urban mobility brand that inspire people to embrace the full potential of urban life. We are an innovative and fast-growing company rethinking the way people move around the city.

unu is looking for a VP Brand Marketing candidate with a proven track-record in growing strong global brands, responsible to provide brand management, strategic leadership and functional excellence.

So far we have achieved growing the company up to >$10m revenue and our brand has won multiple awards (incl. Interbrand’s Breakthrough Brand) but this is still the beginning. We are planning with a rapid international growth across various businesses (private customers, corporate fleets and mobility-as-a-service) with our Brand being our most valuable asset. As a start-up and the “David” in the mobility industry, we always strive to find creative solutions to strength our unique brand positioning and build sustainable awareness internationally.

YOUR RESPONSIBILITIES

    • Leadership, Vision and Strategic Planning
    • You will be responsible for all our brand-related communication, building & growing our most valuable asset globally
    • With your in-depth technical knowledge of all brand marketing teams (PR, 360° Brand Awareness Campaigns, Brand Cooperations & Events, Influencer and Opinion Leader Marketing) you will guide the teams in their execution
    • Besides the execution, you will be responsible for the entire Brand Marketing strategy process, which you have to regularly plan & (re-)calibrate together with your team, partners and other stakeholders and communicate actively within the organization
    • This includes also the regular management responsibilities for KPI tracking & goal setting for all of our businesses (B2C, B2B & MaaS), as well as budget management

    • People Management & Leadership
    • Your team will include all brand marketing related activities from PR & Content Strategy to Brand Collaborations & Events
    • We expect excellent team leadership (hiring, personal development, team building), to lead and grow the brand marketing team with confidence and success
    • For the execution of your strategy, your team will work collaboratively with the Creative team in communicating the brand, which is why cross-functional leadership skills are a must

WHAT YOU BRING

    • 5+ years of relevant work experience in the area of Brand Marketing
    • In-depth knowledge & experience with fast-growing lifestyle & tech brands
    • Strong experience in growing a brand internationally with custom local strategies
    • Proven track record in planning & executing 360° brand awareness campaigns
    • Deep understanding of all Brand Marketing related channels: PR, 360° Brand Awareness Campaigns, Brand Cooperations & Events, Influencer and Opinion Leader Marketing
    • Strong leadership skills in leading cross-functional team of marketers and creatives, inspiring, motivating, facilitating and leading them to their best level of execution
    • Fluent in English (written and spoken). German, French and/other European language is a plus

YOUR PERKS

    • A highly diverse and vibrant group of people with a strong cultural bond, flat hierarchy, with space for your own ideas in a dynamic, dedicated and motivating environment
    • Competitive salary and attractive stock options
    • You will get your own company unu Scooter to unlock Berlin’s potential - furthermore we offer:
    • A creative workspace in Kreuzberg
    • Healthy snacks, drinks and meals, e.g. daily lunch vouchers
    • Discounted Urban Sports Club Membership and more activities to come
Are you ready to join our team? Would you like to learn more about unu’s vision, then please send us:
- Your CV or a link to your linked profile
- A Cover Letter