PR Manager
Melbourne / Sydney / Brisbane / Hobart
Marketing – Brand Marketing /
Full-time /
Remote
Why are we hiring this role?
As the Public Relations Manager at UpGuard, you'll lead efforts to amplify the company's voice in cybersecurity through strategic media engagement. Your role will involve crafting compelling narratives, developing close relationships with key industry influencers, and driving impactful media coverage. By leveraging your deep media connections and expertise in corporate media relations, executive exposure, and crisis communications, you'll play a pivotal role in positioning UpGuard as a global leader in cyber risk management. Reporting to the Director of Brand Marketing, you'll have the opportunity to drive impactful communications initiatives, shape the company's narrative, and contribute to its growth with an emphasis on the ANZ region.
What you'll do:
- Cultivate close relationships with regional media in the tech, business and security space by proactively seeking media opportunities, responding to interview requests, drafting and sharing press statements, and providing resources to enhance media coverage.
- Coordinate and facilitate executive and internal industry expert participation in features, interviews, podcasts, and conferences.
- Support speaking engagements with talking points, Q&A preparation, presentation assistance, and coaching on effective communication techniques.
- Identify and craft compelling stories showcasing UpGuard's response to customer needs with innovative solutions addressing cyber threats.
- Design and manage a comprehensive awards program highlighting both our products and company achievements.
- Partner with field marketing to plan and occasionally execute key events in Australia, driving increased brand awareness.
- Establish partnerships with regional industry organizations within the cybersecurity space to maintain a top-of-mind presence among cybersecurity leaders and influencers.
- Oversee media monitoring, implement measurement strategies, and regularly report on the effectiveness of UpGuard's public relations efforts.
- Support crisis communications efforts by providing strategic counsel, drafting messaging with accuracy and sensitivity, and mitigating reputational risks during challenging situations.
What you'll bring:
- 5+ years of experience securing earned media coverage with top publications in tech and business in Australia and New Zealand.
- Proven track record working with top-tier media to drive impactful stories for B2B cybersecurity companies.
- Exceptional writing, editing, and presentation skills.
- Ability to think strategically, analyze data, and provide innovative PR solutions.
- Proficiency in leveraging digital PR platforms and tools.
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities.
What will give you the edge?
- A finger on the pulse with B2B/SaaS/Security trends.
- Experience at a growth-stage SaaS/tech company.
- A background in investor relations.
What's in it for you?
- Hybrid or Remote: you choose. While we have offices in Sydney & Hobart, we don’t mandate how often you need to be there. We focus on what you deliver, not where you deliver it from.
- Impact: Influence the direction and design of projects that push the boundaries of your field and see the impact of your work daily.
- Be part of an energetic team: Our team is highly collaborative, fostering a positive work environment that encourages creativity and innovation.
- We value work-life balance: We recognize the importance of maintaining balance and provide a supportive work environment that allows you to prioritize your personal life and well-being.
- Generous reward: We offer a competitive salary + equity
- Great perks: You won’t find table tennis tables or office mandates - we prefer to offer perks that support your overall well-being - including a lifestyle allowance, well-being program, WFH budget, personal learning & development budget, generous leave benefits, and plenty more!
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