Senior Associate - Brand Marketing

Department – Marketing /
Full-time /
The Upstox Story:

Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.

By focusing on our customers’ needs and equipping them with personalised yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 10 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country. 
Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.

RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019. 

We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team. 

Here is what you need to know about this role:

Job Title: Senior Associate - Brand Marketing  (Full-time)

Location: Mumbai

Job description summary:

Develop, plan & execute marketing B2B campaigns
Manage the Partner business by planning and executing online & offline campaigns and promotions
Have knowledge of Marketing automation tools like CleverTap, Airship, WordPress & Gupshup
Measure and report performance of all marketing campaigns
Plan and execute new product launches
Monitor competitor's activities through print, TVC advertisements, Social media, and data analysis, as well as current market performance and trends
Have a creative approach & aptitude to evaluate the campaign and should be strategic in driving campaign through consumer’s insight
Plan and deliver innovative content across all media platforms.
Create content including design and copywriting for digital ads and related marketing collaterals.

Meet your team: You will work closely with the AP Sales team, Growth & Marketing team, Content team and Product team.

Your way to impact:
Be self-driven / quick starter
Have an ownership mindset
Aggressively drive and deliver results

In your day-to-day role you will:
As a Senior Associate Marketing, your responsibilities will include strategizing and executing new product launches, overseeing Partner business through comprehensive online and offline campaigns, promotions, as well as analyzing and reporting on the performance of all marketing initiatives.

What do you need to bring?
MBA degree in Marketing (added advantage).
Min. 4 years' experience in a marketing or brand management role
Experience in the finance industry or working in an agency would be an advantage
Possess strong communication skills in both English and Hindi languages
Proactive, result-driven and presentable

If you fit the above description, we would love to connect with you! APPLY NOW!

Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.