Customer Education Specialist

Istanbul, Turkey
Sales /
Full-Time /
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers. 

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Customer Education Mission
To empower our customers with the knowledge and skills they need to excel while fostering a deep understanding of our product. Our unwavering commitment is to deliver a flawless eLearning experience and act as the crucial bridge connecting our customers with our product team, channeling invaluable insights to drive tangible improvements.

Empowering our customers means more than just teaching them – it's about giving them the tools to succeed while helping them truly understand our product. We're committed to providing seamless eLearning experiences that connect our users with our product team, bringing valuable insights to drive real improvements.

In our quest for customer satisfaction, we follow these guiding principles:

*Helping customers find value by emphasising on the details that matter  
*Creating a flexible program that can grow with our customers, offering personalized training options
*Embracing an agile approach to deliver solutions quickly and maintain high quality.
*Designing fun and engaging learning experiences that keep users interested.
*Being there for our customers when they need us, guiding them to achieve their goals effectively.

Customer Education Vision
To be the global benchmark in customer education for the Insider brand, recognized for our unwavering commitment to excellence. We aspire to be the center of excellence & go-to experts for our business, ensuring customers master its potential. Our eLearning experiences set the gold standard for engagement and effectiveness, while we act as the single source of truth that amplifies customer voices and drives continuous product improvements.

Position Summary
As a Customer Education Specialist, you will play a pivotal role in bringing our mission and vision into reality. 
You will be at the forefront of creating and delivering exceptional eLearning experiences to our valued customers. Additionally, you will serve as the bridge that connects customer insights to our product team, contributing to continuous product enhancements.

Key Responsibilities-

    • Product Mastery:
    • Develop an in-depth understanding of our product
    • Becoming a subject matter expert by using the product & sourcing product learnings from day-to-day interactions
    • Keep up-to-date with product updates and changes by attending product trainings & meeting regularly with Product Managers 
    • Assist the Customer Onboarding Team internally in maximizing product utilization for our customers.
    • Support the CS team by unlocking their ability to guide customers to success, by developing educational modules that apply to common use cases and user workflows
    • Support the operational activities of Insider Academy’s Product Education Team with the aim of complementing Customer Education materials
    • Provide internal support to the Product Marketing team by sharing insights gathered from the field.

    • E-Learning Excellence:
    • Create engaging eLearning content, including courses, documentation, videos, webinars, and other learning interventions.
    • Ensure a seamless and effective eLearning experience for customers.
    • Act an active role in creating the certification programs creation.

    • Customer Engagement:
    • Interact directly with customers to understand their needs, answer queries, and address concerns during Live Webinar sessions.
    • Evaluate the feedback on eLearning materials and the overall learning experience.

    • Single Source of Truth:
    • Collaborate closely with the product team and other internal stakeholders to relay customer feedback and insights.
    • Play a crucial role in translating customer feedback into actionable product improvements.

    • Continuous Improvement:
    • Monitor the effectiveness of educational materials and make data-driven improvements through surveys and other customer feedback.
    • Keep up with industry best practices and emerging trends in eLearning and customer education.
    • Create an industry-leading scenario library that enables experts to harness the full potential of Insider's platform.


    • Bachelor's degree in Education, Instructional Design, or a related field (Advanced degrees a plus).
    • Fluent in English and in the local language
    • Exceptional communication and presentation skills.
    • Project management and organizational skill sets.
    • Experience with Google Workplace
    • Proven experience in instructional design, eLearning development, or a related role.
    • Strong technical proficiency, especially with eLearning tools and learning management systems such as Intellum, Skilljar, Tovuti, Talent LMS. 
    • Strong focus on delivering value quickly to the customer and taking a highly iterative approach to your design.
    • A passion for continuous active learning in the B2B SaaS industry.
    • High level of flexibility, creativity, and accountability.
    • Ability to work collaboratively and bridge the gap between customers and the product team.

While exporting our technology to the world, we offer you:

    • A chance to work in an international, diverse, and inclusive environment
    • To be a part of an industry that’s shaping the future of customer experiences
    • Opportunity to be a part of different side projects depending on your interests
    • Access to many hard and soft skill training to help you improve and challenge yourself
    • Access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
    • Space to share your skills through training sessions and workshops if you wish. Sharing is caring!
    • Free access to exclusive platforms such as Blinkist, Masterclass, and Spotify
    • Chance to become a Shareowner with the "Shareowner System"
    • Inclusive Private Health Insurance
    • Food ticket to cover all the yummy food expenses monthly
    • The infamous team activities are bursting with fun. Check out: 
    • No Dress Code!
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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