Content Writer - Employer Branding Specialist (Hybrid)

Istanbul, Turkey
Human Resources /
Full-Time /
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

If you are an inspiring writer, a true storyteller at heart, can’t stop being creative, and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic People & Culture team to create your own playground and take our talent marketing to the next level.

This role is at the intersection of marketing and recruitment and you will be responsible for our employer branding efforts to attract talent to our ever-growing team in 28 countries! We have a big recruiting goal to expand our team worldwide. As an Employer Branding Specialist, you will help us achieve these goals with your support in both strategy and execution.

As an Employer Branding Manager at Insider day in and day out:

    • Manage all content marketing activities for our talent acquisition strategy, partnering closely with the marketing and recruitment teams
    • Design and run unique talent acquisition campaigns, such as landing pages, social media campaigns, etc., to reach A-players
    • Run our internal @homeofinsiders & @lifeatinsider employer branding Instagram accounts and produce People and Culture related content for our LinkedIn page
    • Find alternative job boards or channels where we can reach potential candidates for different roles ranging from technical to business functions and personalizing these strategies for +26 different countries
    • Improve all the content throughout the candidate experience journey, including job descriptions, nurture emails, career pages, etc.
    • Monitor talent and culture awards and submit award applications
    • Be a part of our campus team to plan and execute university campus activities and related recruitment fairs
    • Strongly collaborating with the People Experience team, executing and planning all internal written and visual communication for events and engagement, and creating content for Social Responsibility functions
    • Track our ratings on channels like Glassdoor and reply regularly

We want you to join us while we are taking a step into the future if:

    • Bachelor’s Degree in related fields
    • 2+ years of proven work experience in employer branding, marketing, or content writing
    • Full proficiency in written and spoken English
    • Experience in social media management is preferred
    • Ability to collaborate with internal and external stakeholders such as the Marketing team, agencies, etc.
    • Ability to successfully deliver multiple projects simultaneously to agreed budget and timelines in a fast-paced environment
    • Strong conceptual thinking and ability to generate and execute creative ideas
    • Great passion for writing both in Turkish and English and exceptional storytelling skills and visual creation
    • Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth

While exporting our technology to the world, you will enjoy:

    • This job is a hybrid.
    • Finding a chance to work in an international, diverse, and inclusive environment
    • Being part of an industry that’s shaping the future of customer experiences
    • Accessing and having an opportunity to be a part of different side projects depending on your interests
    • Accessing to many hard and soft skill training to help you improve and challenge yourself
    • Having a space to share your skills through training sessions and workshops if you wish. Sharing is caring!
    • Having free access to exclusive platforms such as LinkedIn Learning, Blinkist, Masterclass, and Spotify
    • Finding a chance to become a Shareowner with the "Shareowner System"
    • Inclusive Private Health Insurance
    • Food ticket to cover all the food expenses monthly
    • The infamous team activities are bursting with fun. Check out: 
    • No Dress Code!

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!