Content Marketing Manager
Istanbul, Turkey
Marketing and Communications /
Full-Time /
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.
We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.
We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.
Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.
Are you looking to join a fast-growing high-pace global startup as a Content Marketing Manager? At Insider’s Marketing team you’ll be fully responsible for our inbound marketing strategy, including content creation and management.
If you are an inspiring leader, thrive on challenges, can’t hide your energy, can’t stop being creative, have a hearty appetite for growth and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground and take our content to the next level.
Our ideal content queen/king is genuinely curious about new technologies and marketing trends has a strong background in writing, is detail-obsessed and determined to expand our company’s digital footprint and brand awareness. As the Content Marketing Manager you will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.
JOB DESCRIPTION
- Design content marketing strategies and set short-term and long term goals;
- Develop product positioning and messaging that differentiates our products in the market;
- Undertake content marketing initiatives to achieve business targets;
- Manage design and writing teams, including freelancers, to produce high quality content;
- Manage PR relationships across regions;
- Build relationships with blogs and media outlets, write and publish PR articles, and improve our brand awareness/visibility globally;
- Run impactful marketing and product launch campaigns that will fuel demand gen and/or upsell working in tight collaboration with product and sales teams;
- Communicate the value proposition of products to the sales organization and develop sales enablement collateral to support selling process;
- Develop editorial calendar, delegate tasks and ensure deadlines are met;
- Create campaign briefs and run kick-off meetings with all stakeholders;
- Provide vision to the content team and inspire team members through delivering engaging content;
- Manage Insiders company blogs and create blog articles by interviewing authors and ghost blog for them; write eBooks, case studies, landing page content; eblast content and more;
- Edit, proofread and improve content Design and execute impactful webinars by liaising with global offices to include top clients.
- Manage email marketing campaigns; define email flows, create campaign content for various audiences, prepare lists and deploy e-mail campaigns;
- Optimize content considering SEO and Google Analytics;
- Analyze and report key metrics to the Marketing team on a weekly basis;
- Promote content through various channels ensuring a strong web presence;
- Plan quarterly KPIs liaising with the Head of Marketing;
- Manage content localization activities with global offices;
- Closely follow industry trends and news and manage social media accounts by creating compelling content on a daily basis, including multimedia content;
- Manage our client marketing strategy, working directly with our head of partnership;
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.
SKILLS & REQUIREMENTS
- Proven work experience as a Content Marketing Manager (4+ yrs);
- Having a great passion for writing and exceptional writing skills;
- Exceptionally strong project management skills to drive multiple projects with tight deadlines effectively and to juggle multiple projects quickly;
- Excellent people management skills to interact with Marketing, Sales, Product, and Customer Support Teams, so the ability to successfully lead a cross-functional team is a must;
- Obsessed with details and has a strong eye for quality;
- Hands on experience with SEO and web traffic metrics is a plus;
- Proficiency in Google Drive Applications and WordPress or other Content Management Software;
- Experience in email marketing & demand/lead generation is preferred;
- Experience in blogging and blog management is preferred;
- Proven creative thinker that can generate and execute on innovative, game-changing marketing ideas;
- Super energetic positive attitude, strong sense of humor and a hearty appetite for growth;
- A great team player Expertise in managing social media platforms;
- BSc degree in Marketing, Journalism or relevant field.
Did someone say perks? Yup.
- Plenty of opportunities to create your own playground and grow such as trainings, self-development sessions, culture presentations & much more
- Great food & you even get your 3pm healthy snack delivered to your desk everyday
- Stock option program
- Lots - and we mean lots - of coffee machines
- Yoga, dancing and fitness classes
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
