Customer Marketing Manager (Hybrid)

Istanbul, Turkey
Marketing and Communications /
Hybrid /
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

First things first: What is this role about?

We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences.

We are expanding our Marketing nation across 25 countries and currently, we are looking for a new team member as a Customer Marketing Manager. If you are a self-starter who has a passion for data, technology and analytics and if you are up for the challenge of your lifetime, we are looking for you. Come and join our dynamic Marketing team to create your own playground and take our customer marketing department to the next level. Read on if you want to discover how it feels to become one of us.

You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Customer Marketing Manager, and this is what they told us.

Objectives of this Role

    • Drive our customer marketing program globally. In collaboration with the Global and Regional Marketing teams, you’ll execute and deliver an engaging program across 5 continents.
    • Develop and engage with our global community of users - the “Growth Makers Club”, focuses on recognizing talented marketers, sharing best practices and networking. It also drives our customer referrals, advocacy and word of mouth approach.
    • Manage execution of cross-sell and up-sell campaigns within our customer portfolio, partnering with sales and customer success to achieve annual renewal and expansion goals.
    • Build long-term relationships with our flagship customers and turn them into strong advocates who will generate powerful advocacy materials like case studies, peer reviews and testimonials.

Daily and Monthly Responsibilities

    • Develop and implement marketing activities to support the overall customer marketing program, including advisory boards, onboarding programs, referral & loyalty programs, webinars, direct mailings, enablement, newsletters, emails, and events.
    • Own our customer advocacy programs, ensuring the generation of best-in-class case studies, testimonials and reviews in all regions.
    • Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
    • Drive the best customer experience by aligning and monitoring programs across all customer touch points.

What we expect from you.

    • Our ideal Customer Marketing Manager king/queen is a passionate marketer who understands how to build a framework around the voice of the customer. Through innovative programs, they are able to increase customer adoption globally.

    • 4+ years of experience in B2B marketing; technology or software/SaaS industry is preferred.
    • 2+ years of proven success in a program or project management role
    • Previous experience in a customer marketing, customer experience is a plus
    • Previous experience in customer success or other customer facing role is a plus
    • Passion for driving customer engagement and turning customers into advocates.
    • Ability to lead and execute effective cross-channel integrated campaigns (e.g. events, direct mail, email, webinars, digital, etc.).
    • Ability to work with remote team members and multiple stakeholders from various departments.
    • Experience with CRM and Marketing Automation Software like Hubspot or similar is a plus.

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

    • Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
    • We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
    • You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
    • You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
    • We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want.
    • You’ll have a chance to work in an international, diverse, and inclusive environment
    • You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
    • You’ll be part of one of the most caring communities out there.
Is this position made for you?

So let’s talk! We’re curious bugs and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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