Visual Designer - Product Marketing

Istanbul, Turkey
Design /
Full-Time /
Remote
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

We are looking for a Visual Designer for Product Marketing team who wants to make the dream a reality.
 
What is our mission?
 
We are We are a cross functional team that sits right in the middle of the Product, Marketing and Sales teams. We communicate the value of the product to outside stakeholders by keeping customers at the center. We enable sales with stellar assets. We sprinkle product flavor to all of our marketing activities. To summarize, we own the market side of the product and we equip the organizations with beautiful assets. In other words we make sure that our products shine bright!

What are we offering?
 
Ownership; you will own what you do. We are a results-driven team, which means we expect you to get things done. You can do it all at your own pace as quality is all that matters
Endless support; you will always be able to reach the help you may need. You will have experienced content writers, designers, product managers, and sales enablement people to help you deliver world-class assets.
Experiment; this is your playground. You will come up with ideas of your own, pitch them and take them up. You will have a free hand to execute exciting ideas. 
Community; surround yourself with great people who constantly help each other and push each other to be better, join many different events, and become a part of the Insider Community.
Personal Growth; work closely with experienced people, get mentored by some of the best people in their fields, join tons of different training like sales, design, customer communication. Develop the skills that you need to become a successful product marketer.
Impact; be a part of a world-class team where we are constantly challenged with new things and the results of our actions help shape the voice of the product to ensure we reach the right audience and maximize the impact of the products we build.  
 
What are we searching for?
 
Customer-centric; you can understand customers’ pain points and use this to create the perfect ideas, you put the customer at the center of every collateral and never lose touch. That’s what a great Product Marketer does!
Project management; you know how to get things done, you are organized and planned. You have every step & task planned. You can involve multiple departments and lead everyone to execute the project. The results are everything.
Communication; you are a master communicator and words are your playground. You can write idiomatically. You can prepare beautiful assets that are easy to follow. 
Driven; you always keep the momentum of go-to-market activities and radiate enthusiasm. You are like the sun, always radiating and always rotating without losing any pace.
Storyteller; you can understand complex technical problems & ideas and translate them in simple words to salespeople & customers. You should be like Hemmingway when it comes to inspiration and you should be like Sherlock when it comes to being curious and research-driven.
Entrepreneurial Spirit, rather than waiting to adapt to change, you are actively seeking out change. You have a mindset that embraces critical questioning, innovation, and improvement. You can see the big picture, you are willing to take risks, you constantly seek new opportunities for innovation and you take ownership and pride in what you do. What are you going to do?

As a Visual Designer for the Product Marketing team in Insider day in and day out you;

    • will experience working with and building collaterals for Sales teams
    • will be responsible for common deliverables include sales decks, infographics, competitor comparison pdfs 
    • will be responsible for building e-books, visuals for blog posts, social media posts, and more
    • will have experience or understanding of how to design landing pages for new product launches
    • will work on web products or widgets that might involve building interactive resources like calculators, quizzes, etc. to better engage our prospective clients
    • will work on building User experience for our knowledge base that is used by our customers to understand how to build our product 
    • will work closely with the Head of Product Marketing and Head of Design to understand product priorities, design direction, business goals, objectives, requirements, and metrics to align product marketing design accordingly
    • will work with cross-functional teams including Product, Marketing, and Customer success

We want you to join us while we are taking a step into the future if you:

    • have 2+ years of experience working in an agency, in-house for a startup or media brand
    • have the ability and desire to build creative concepts from the ground up
    • have an excellent portfolio with bold and impactful work with stellar foundations of design including typography, color theory, and use of grids
    • are proficient in Adobe Creative Suite and Sketch
    • are experienced with creating illustrations and icon design 
    • are experienced with illustration or icon design and Motion Graphics or video production is a bonus
    • have proficiency working independently and communicating across Istanbul and Singapore time zones
    • are super energetic with a positive attitude, a strong sense of humor, and a hearty appetite for growth
    • have a creative horsepower!

While exporting our technology to the world, we offer you:

    • “Keynote Sessions” with famous and groundbreaking people from the software world and many events where groundbreaking ideas are discussed,
    • “PM Academy” in which experienced Insiders & our VP of Product talks about our best practices & share know-how
    • Product Training we organize inside that makes sure everyone is up-to-date about our products, updates & so much more
    • Free access to the essentials such as Laracast, Egghead, LinkedIn Learning, Blinkist, Masterclass, and Spotify
    • A chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria
    • Inclusive Private Health Insurance
    • Multinet to cover all the yummy food expenses on a monthly basis
    • the infamous team activities that are bursting with fun,
    • No Dress code! This is a fast and innovative startup, you can wear whatever you want.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

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