Field Marketing Specialist (Hybrid)

Istanbul, Turkey
Marketing and Communications /
Hybrid /
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

First things first: What is this role about?

We are expanding our Marketing nation across 5 continents and we are currently looking for a Field Marketing Specialist to join our team. If you are a self-starter who has a passion for B2B Marketing and if you interested in building up the market presence of a unicorn SaaS company in the biggest market in the world, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our field marketing strategy to the next level. Read on if you want to discover how it feels to become one of us.

You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Field Marketing Specialist and this is what they told us.

Day in and day out a Field Marketing Specialist at Insider:

    • Reporting to our regional senior marketing manager you will:

    • Drive demand generation through a multi-touch digital and event program
    • Source “outside the box” venue locations and negotiate vendor contracts, creating kick-ass events
    • Cordinate with internal stakeholders to drive interest and attendance for Insider events
    • Create nuanced and engaging post-event campaigns to drive pipeline and revenue
    • Provide post-event evaluation, reporting and analysis.
    • Build strong communication with vendors, employees and superiors associated with event planning and execution
    • Coordinate with internal and external business partners in event planning and executing
    • Audit market research to find best practices, resources and opportunities to organize events
    • For events that will be organized by the company, coordinating all the processes regarding venue, print, promotion materials; speakers; handling contracts and payments and most crucially team management.

We want you to join us while we are taking a step into the future if you have;

    • A Bachelor’s Degree in Business, Marketing or a related field,
    • A previous work experience in B2B marketing, ideally for a SaaS business,
    • Experience with email marketing tools (e.g. Hubspot, Marketo) is a plus.
    • Experience with webinar tools is a plus.
    • Strong project management and organizational skills.
    • Strong creative problem solving skills.
    • Extraordinary attention to detail.
    • Excellent event planning and execution skills.
    • A positive attitude, an inquisitive mind and a thirst for excitement.

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

    • Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
    • We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
    • You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
    • You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
    • We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want.
    • You’ll have a chance to work in an international, diverse, and inclusive environment
    • You’ll be part of an industry that’s shaping the future of customer experiences. Still not sure? Just ask Google.
    • You’ll be part of one of the most caring communities out there.
Now, a little bit about us

Insider is an integrated Growth Management Platform for digital marketers, but we’re also known as data-geeks, trailblazers, or entrepreneurs. Our mission is to help marketers and brands across the globe deliver hyper-personalized customer experiences in multiple online channels. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Here’s a little list with some cool things about us:

We have been named as a Leader in Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and we’ve topped all charts as the #1 Leader in G2’s Winter ‘23 report with 3X faster time to value (TTV) and highest user satisfaction score amongst all vendors in 6 categories — Customer Data Platforms, Mobile Marketing, Personalization, and more.We recently unlocked unicorn status after our Series D funding round and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world.

Our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US by Crunchbase.

One-third of Fortune 500 and top brands in retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations.. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.

Is this position made for you?

So let's talk! We're curious bugs and can't wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!