Product Marketing Lead
New York, New York
Growth /
Full-Time (Hybrid) /
Hybrid
Valence has built the first-to-market AI native coaching platform for enterprise, offering personalized, expert, and human-like guidance & support to any leader or employee. At Valence, we're not just talking about the future of work – we're actively shaping it.
From your first interaction with us, you'll notice we're different. By working here you won't just implement solutions for our clients; you'll be helping to architect the future of leadership in the age of generative AI. And we'll be honest – this is not for everyone. But for those with an insatiable desire to work fast on complex, unsolved challenges with some of the best talent in tech, this could be the career-defining opportunity you've been waiting for.
The Role
Valence has a product marketing problem. A good one—the kind that signals momentum and craves sharper storytelling.
Nadia, our AI-powered leadership coach, is the most widely deployed of her kind. We have real traction with enterprise customers, global CHROs at our events, and users who genuinely love what we’ve built. The product is working. The market is responding. But our messaging hasn’t kept up.
Our site is a palimpsest—a visible layering of past ideas, half-retired narratives, and outdated positioning. It hints at where we’ve been more than where we’re going. Our campaigns are more scattered than strategic. And in a space evolving as fast as enterprise AI, even great messaging has a short half-life. What resonated last month might feel stale today. If that sounds chaotic, this probably isn’t your role. If it sounds energizing, read on.
We’re looking for a sharp, hands-on founding Product Marketing Lead to own how we position and communicate about Nadia across the entire buyer and user journey. This role is both strategic and executional. You’ll craft narratives that resonate with enterprise HR and talent leaders, while ensuring consistency across sales, marketing, product, and customer success. You’ll be at the center of the feedback loop—listening to prospects, customers, and the market, and turning insights into messaging that drives clarity, excitement, and conversion.
You’ll work directly with the founder and cross-functional teams to shape a story that reflects the product’s actual impact—and moves with the market. This is not a “farm it out” kind of role. It’s for someone who wants to get close to the product, the roadmap, the customers, and the words.
We believe great product marketing is strategic storytelling. It’s emotional. It’s earned. And when it lands—when the message clicks and people nod—it’s unforgettable.
We didn’t tell this as a story—but you would have. That’s why we need you.
About Valence
We're a Series A B2B SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together. We've been featured in Harvard Business Review, Financial Times, TIME and our client list reads like a Who's Who of global business, including Coca-Cola, Nestlé, General Mills, ServiceNow, AstraZeneca, Prudential, Citi, CVS and Bristol Myers Squibb.
What You'll Do
- Define Nadia’s Positioning and Messaging: Lead the development of clear, differentiated, and customer-centric positioning frameworks. Synthesize insights from leadership, customers, and the market to evolve our narrative and voice.
- Ensure Messaging Consistency Across the Business: Act as the central voice on how we describe our product—partnering with sales, content, client solutions, and product to maintain clarity and alignment from website copy to user emails.
- Create Content & Guide Content Strategy: Partner with our team of freelancers and agencies to shape strategy and produce content based on your deep knowledge of our product, audience, and market.
- Own the Website Content Strategy: Determine which pages are needed, and keep messaging, copy, and content updated and consistent.
- Own Competitive Intelligence: Monitor the evolving enterprise AI and HR tech landscape to inform positioning. Build a feedback loop so product and GTM teams stay ahead of the curve.
- Support Sales with Messaging That Works: Equip sales with the language, frameworks, and objections-handling materials they need to win. Drive alignment across the funnel—from first impression to close.
- Lead User-Facing Product Comms: Own the messaging for lifecycle and product launch plans—ensuring our clients and users always understand the “why,” not just the “what.”
- Champion the Voice of the Customer: Conduct user and prospect interviews to uncover product understanding, motivations, and pain points. Translate findings into actionable insights for marketing, product, and content teams.
What We’re Looking For
- ~5+ years of experience in product marketing or content-driven GTM roles, preferably in B2B SaaS with enterprise clients
- Exceptional storytelling and writing skills, with a portfolio of live content, product messaging, and/or web copy you’ve led or shaped
- A deep understanding of enterprise buyer mindsets—bonus if this is focused on HR, L&D, and talent leadership
- Experience building compelling narratives, copy, and content
- A track record of collaborating cross-functionally with product, sales, and customer teams to drive results
- Comfort interviewing customers, navigating ambiguity, and iterating quickly based on feedback
- An ownership mentality: you’re hands-on and excited to build, not just guide
- Familiarity with AI products, content automation tools, and modern sales enablement approaches is a plus
What you'll get
- Ownership of projects and strategic priorities regardless of seniority.
- Strong ties to the executive team, a culture of transparency and engagement with strategic decisions.
- Options from day one, which means you will be on the ownership track right away.
- Competitive salary and equity packages.
- Comprehensive health coverage (medical, dental, and vision) from day 1.
- Provision of anything you need to be successful - learning tools, hardware, office equipment, software.
- 401k employee contributions for US based employees.
- Generous PTO, company-wide R&R shutdowns and paid leave for parents.
- A WFH stipend, phone stipend and support to work in a We Work or other space as preferred.
Location and Work Environment
This role is 3 days a week (Tues - Thursday) minimum in office near Union Square. Candidates must be comfortable working with colleagues in different time zones (UK), and have valid travel documents to visit European countries as well as the US and Canada as needed.
Diversity and Inclusion
We are dedicated to creating a diverse and inclusive environment where everyone feels valued and supported. We encourage applications from candidates of all backgrounds and offer accommodations upon request throughout the hiring process. If you have any questions, please reach out to Allison Langille, Head of People, at jobs@valence.co.
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