Sr. Field Marketing Manager
India - Mumbai
Marketing – 610-Stgy R&D /
Full-Time /
Remote
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a dynamic environment, this could be a great role for you.
This is a remote position. The role can be based out of our Mumbai or Hyderabad office, or in a home office in India.
What You'll Do
- Lead integrated marketing planning and program execution to showcase customer success and value to position Veeva Quality Suite as the preferred solution for the Enterprise, SMB, and CDMO segments
- Advance sales and accelerate pipeline in Enterprise, SMB & CDMO accounts to displace competitive pressure from and create and execute integrated marketing plays for top target accounts
- Write and produce campaigns, including creative landing pages, email assets, and content that speaks directly to the interests of Enterprise, SMB, and CDMO pharma and clearly addresses the requirements of these accounts
- Partner closely with Sales Enablement to ensure the nurture and education of Enterprise, SMB, and CDMO accounts and key contacts to drive more pipelines and accelerate sales opportunities
- Design & execute 1: Few Account-Based Marketing (ABM) initiatives that, in close partnership with sales, penetrate SMB target accounts, align with the buyer’s journey, and meet pipeline requirements
- Showcase innovations of Veeva Quality Suite through effective and compelling communications and education of new features and new products
- Track, analyze, and optimize SMB campaigns and ABM initiatives
- Identify and act on opportunities to improve campaign and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, PMM, Creative Services, Customer Marketing, and Marketing Ops teams to ensure optimal implementation of SMB ABM and marketing campaign initiatives
- Partner with Sales Enablement to conduct research to help build and maintain complete, accurate SMB contact lists for marketing and sales
- Support the execution and optimization of outreach programs to engage current and prospective customers by leveraging digital events (webinars), LinkedIn, and other outlets
Requirements
- 5+ years of relevant marketing experience, to be precise, software applications and services organizations in Life Sciences Industry
- Experience in marketing offerings that includes software applications
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Salesforce and marketing automation platform experience (Pardot)
- Growth minded and a team player with a positive attitude
Nice to Have
- Experience in administration, project coordination, and marketing operations
- Experience in a high-growth software or technology company
Perks & Benefits
- Flexible Personal Time Off
- Allocations for Continuous Learning & Development
- Allocations for Health and Fitness
#LI-Remote
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.
