Digital Marketing Manager/Senior Digital Marketing Manager
Massachusetts - Boston /
Marketing – 503-Mktg Corp /
Full-Time
/ Remote
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is seeking a creative problem solver with a passion for SEO and PPC that is looking to grow their career by being a hands-on contributor driving digital campaigns, providing insights, and strategic recommendations.
Qualified applicants will have a minimum of 5 years of SEO and PPC experience in a B2B environment, as well as an understanding of HTML/CSS, and digital marketing principles. Note: This position does not work on organic social, email, or marketing automation projects.
This is a full-time position that will report to the Sr. Digital Marketing Manager.
What You'll Do
- Work with Marketing stakeholders to strategize, plan, and execute SEO-related content updates.
- Benchmark SEO strategy effectiveness (ranking changes, traffic, conversions), provide insights and develop recommendations based on data.
- Monitor and communicate changes in SEO performance, industry trends, and search engine algorithms.
- Provide training to others in the organization on important SEO principles.
- Identify technical SEO issues and collaborate with the web team to resolve them.
- Work with Field Marketing to strategize, plan, and execute PPC campaigns.
- Build and maintain alignment between PPC and organic search strategies
- Measure and report the performance of PPC campaigns
- Analyze paid search campaigns to identify potential opportunities, and provide recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
SEO Responsibilities
PPC Responsibilities
Requirements
- 5+ years experience with SEO and PPC at a B2B, SaaS, or Cloud company.
- Proven track record of optimizing SEO results using tools like SEMRush or ahrefs.
- Working knowledge of HTML and CSS.
- Experience using web analytics to optimize SEO and PPC campaigns.
- Ability to prioritize and manage multiple projects with evolving business requirements while maintaining deliverables, timelines, and next steps.
- Ability to thrive and deliver in a dynamic, high-growth environment with changing priorities.
- Well organized self-starter with a strong attention to details.
- Strong written and verbal communication skills.
- Resourceful team player with a growth mindset.
Nice to Have
- BS or BA in marketing, English, journalism, design, or similar degree
- Prior experience with working for an enterprise B2B software company
- Prior experience with LinkedIn paid campaigns
- Prior experience managing external agencies
- Prior experience with Google tag manager and Matomo analytics
- Prior experience with WordPress a plus
Perks & Benefits
- Allocations for continuous learning & development
- Discounted gym membership
- Flexible PTO
#LI-Remote
#BI-Remote
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.
