Inbound Marketing Manager
Copenhagen
Marketing – Online Marketing & Growth /
Full Time /
On-site
Veo is a global leader in AI-based sports camera technology. Our innovative, fully automatic camera solution enables sports teams to record matches and training sessions without a camera operator. We’re democratizing the world of sports by granting video analysis for teams on all levels—a privilege that used to be only for the few. More than 40,000 clubs in 90+ countries record their games every week.
Growing as fast as we do in Veo means that every day is different, exciting, and challenging, both on the front line and in the back office.
But that’s not the most remarkable thing about us.
The coolest thing is our people. We’ve attracted some of the brightest minds in the industry. They are the reason we can create a great product and do it while enjoying ourselves.
Are you excited about making growth through paid marketing? Veo seeks a knowledgeable Inbound Marketing Manager to guide and enhance our paid advertising and email campaign operations. If you thrive in a fun, metrics-focused environment and have a documented history of generating leads and activating opportunities, we’d like to meet you.
Key Responsibilities:
- Develop and implement strategies for multiple paid marketing channels, including META, Google, and LinkedIn, overseeing budgets, reporting, and performance tracking.
- Drive lead generation by attracting new contacts and re-engaging existing leads through diverse marketing channels.
- Collaborate with agencies to effectively implement paid marketing strategies.
- Implement split testing strategies across various paid and email platforms to enhance performance.
- Own the planning and execution of email marketing campaigns, ensuring alignment with our overall marketing goals.
- Work closely with the website and automation teams to optimize the customer journey and conversion rates from owned channels.
- Generate opportunities for the inbound sales team, manage the inbound sales funnel, and report on performance metrics.
- Coordinate cross-functional work related to the inbound sales funnel, ensuring alignment across teams and departments.
- Drive e-commerce traffic through effective paid marketing and email campaign strategies.
Requirements:
- 5+ years of experience in developing and executing paid marketing campaigns.
- Proven ability to work in a metrics-focused environment, focusing on measuring campaign impact and performance.
- Hands-on experience with paid advertising platforms like META and Google.
- Experience with marketing automation software (Active Campaign preferred).
- Familiarity with CRM software (Salesforce preferred).
- Experience working with automation tools like Zapier or Make.
- Well-versed in conducting A/B tests, evaluating campaign performance, and creating attribution reporting.
- Proficiency in Google Sheets or Microsoft Excel.
- Good project management, organizational, and communication skills.
- Capable of flourishing in a rapid work atmosphere, taking the initiative individually, and contributing to the collective effort.
Performance Indicators:
- The number of new contacts added to the marketing list.
- Opportunities created for the inbound sales team.
- Cost per Marketing Qualified Lead (MQL).
- Closed-won attribution and spend efficiency.
Why Join Veo?
Veo stands at the helm of sports innovation, implementing next-level technology solutions with the support of our eager team. As our Inbound Marketing Manager, you’ll have the opportunity to innovate, own campaigns, and directly impact our growth. We offer a creative work environment, opportunities for professional development, and the chance to be part of a forward-thinking company.
At Veo, you'll be part of a thriving work environment where every day brings new excitement. Our rapid growth ensures a diverse and ever-changing atmosphere. We believe in work-life balance and providing a positive culture that allows you to thrive personally and professionally.
Our Copenhagen office mirrors our innovative technology – with an indoor ball court, rooftop terrace, and well-equipped gym. We have created a facility that supports connecting disciplines across the business, facilitates creative thinking, and gives the space to engage with colleagues, our global partners, and the entire Veo community.
Diversity and differences are valuable assets for us. We value diversity and inclusion and welcome people from all backgrounds. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply.
We’re committed to building a diverse, inclusive, and authentic workplace. And you may be just the right candidate for this or other roles.
Still interested? Join us at Veo and become a part of a team that delivers greatness and has a great time doing it.
We will invite for interviews continuously, so apply with LinkedIn or your resume as soon as possible.
