Growth / Demand Gen Marketing Manager - EMEA

Verkada UK - London
Marketing – Marketing
Full-time
Mission: Modernize the World of Physical Security
Verkada builds intelligent security cameras capable for the Internet of Things (IoT) era. Our mission: modernize the world of physical security.

Verkada’s IoT platform combines plug-and-play security cameras with intelligent, cloud-based software — all in a scalable, user-friendly system. Hundreds of organizations use Verkada to protect people and assets, secure facilities, and gain new insights that improve the efficiency of their operations. Verkada's vision is for an autonomous, distributed system capable of understanding the physical world in real time.

As the first member of the EMEA Marketing team , you play a lead role in creating demand gen strategies and programs including new collateral that enable Verkada to tackle an immense, $16 billion in global annual spend market. You’ll also have a hand in crafting our culture as we scale.




 

Culture and Values

    • Fanatically focused on delivering ROI-positive results: You’ll identify new tactics to drive qualified leads — you’re the lead alchemist who finds new opportunities to turn $1 into $1 (operating margin)
    • Experimentation: You’re constantly developing new hypotheses and testing them to measure results
    • At a small, early-stage startup, every day brings new challenges and opportunities for growth, and we want you to grow with us!

Responsibilities

    • Devise effective ways to copy lead-gen programs that worked in the US and experiment with the new UK market.
    • Identify net-new programs that deliver steady volumes of qualified leads at an ROI-positive rate
    • Assist with Marketing team forecasting and modeling
    • Deliver against quant targets for marketing qualified bookings, pipeline and SQLs
    • Work closely with sales reps to optimize campaign performance
    • Provide Sales with the marketing collateral needed to help penetrate the UK and european markets.

Qualifications

    • At least 3 years of experience in performance marketing or lead generation roles
    • Demonstrated experience scaling demand generation programs that deliver leads and bookings
    • Comfortable with a range of foundational marketing skills, including (but not limited to) email marketing, Google Adwords, SEO/SEM, landing page optimization, content marketing, display advertising, Google Analytics, and more 
    • Proven analytical skills; detail oriented
    • Strong understanding of B2B enterprise SaaS a plus
    • Comfortable with advanced analytics and website instrumentation
    • Strong preference for experience with Marketo and Salesforce
    • BA/BS required
    • Inbox 0 type Personality

What We Offer

    • Competitive salary + equity options
    • Medical, Dental, and Vision
    • Flexible vacation policy
    • Monthly health allowance
    • Company outings
    • Get in on the ground floor of a hugely successful startup


Verkada is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, and encourage all qualified applicants to apply.