Product Marketer (remote)
Toronto /
Fora – Marketing /
Full-Time
/ Remote
WHO WE ARE
Fora helps curious explorers discover cool products for their hobbies based on deep community expertise. Fora is home to millions of enthusiasts across over 1,000+ forums (e.g., ArcheryTalk, AVS Forum, BimmerFest, Knitting Paradise, WatchUSeek). Fora is a self-sustaining business unit of VerticalScope (TSE: FORA), with team members from a mix of startup and big tech backgrounds. Our values are authentic (respectful, diverse, clear), scrappy (empowered, resourceful, nimble), and curious (inquisitive, experimenting, learning).
THE ROLE
We are looking for an experienced Product Marketer to join our team and impact millions of people. You will work closely with Product & Community Management, Design, Engineering, and Sales to design and build consumer Internet services that deliver unique value. You will also lead go-to-market planning and execution based on a deep understanding of consumer needs and industry trends, and craft messaging that resonates with our visitor, member, and creator audiences. If you enjoy influencing products at their earliest stages, and working to ensure that they have the greatest impact for the most people, then this role is for you.
WHAT YOU’LL DO
- Identify & understand our target users and their pain points
- Partner with Product Management, Design, and Engineering to design solutions that address those pain points
- Analyze the competitive market to size opportunities and inform our product & distribution strategy
- Develop positioning, messaging, and go-to-market strategy for key launches
- Partner with design to develop collateral & assetsExecute marketing campaigns and recommend & supervise supporting resources, e.g., contractors
ABOUT YOU
- 3+ years marketing experience in a consumer Internet companyProduct marketing experience
- Experience launching and marketing multiple online consumer products
- Experience working with technical teamsStrong project management skills and ability to multitask
- Excellent verbal and written communication skills, as well as an innate ability to listen
- Self-directed with a record of taking complex projects from start to finish
- High adaptability in an experimental, fast-paced environment
YOU’RE A GREAT FIT IF YOU ALSO HAVE
- Demonstrated interest in communities & hobbiesExperience working with startups
- Experience working closely with data & analytics
- Technical curiosity – you are passionate about learning new technologies
- Experience with app store optimization and app growth strategies
- Ability to travel to Canada or the US periodically
- Bachelor’s degree in Marketing or a related field, or an MBA (not required)
$106,000 - $115,000 a year
LIFE AT FORA
Fora is fully remote. We also have offices in Mountain View, CA, USA, and Toronto, ON, Canada. We believe that competitive benefits are an important investment in our people and culture. Examples include:
* Full suite of health benefits (medical, dental, vision), including fertility options
* Retirement savings and HSA/FSA programs
* Flexible working hours and unlimited vacation
* Parental leave top-up payLife, long-term disability, and AD&D insurance
* Employee Stock Option Program (ESOP)
* Career development stipend
EEO
Our company values diversity of thought and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We believe that a diverse team can bring different perspectives and approaches, and whose experiences reflect the full set of clients we seek to serve. As such, Fora is committed to a diverse representation among our employees.
If you require disability-related accommodation during the application, recruitment, and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.
