Product Manager, Monetization

San Francisco /
Fora – Product Management /
/ Remote

Fora is for curious explorers who want to discover products for their hobbies and have fun while they do it, and enthusiasts who love talking about products they’re passionate about. Fora is already home to millions of enthusiasts across our 1200+ forums with 10s of millions of MAUs (e.g.,  ArcheryTalk, AVS Forum, BimmerFest, Knitting Paradise, WatchUSeek). We have engineers, PMs, and designers from Amazon, Google, Shopify, and various startups. Fora is owned by VerticalScope (TSE: FORA), which operates one of the 10 largest online community platforms in the US.


At Fora, we are reimagining the future of online communities, and are looking for a Product Manager to own monetization for our entire platform, which currently delivers 10s of millions of dollars of revenue per year. As Product Manager of Monetization, you will drive revenue product strategy via advertising and subscriptions, among other revenue sources. You will collaborate with VerticalScope’s Advertising Sales and Engineering teams as well as the broader Fora Engineering, PM, and Design teams to innovate on ads UI and revenue-producing products and strategies. Using experimentation and data-driven approaches, your efforts will drive revenue across Fora’s network of online forums. This is an exciting opportunity to join a mission-focused public company with a startup mentality.


    • Develop and evolve Fora monetization strategy to fit with the overall Fora product strategy
    • Work with sales and marketing teams to define, execute, and optimize monetization products
    • Leverage data and insights to make informed hypotheses and decisions on product and site optimization
    • Collaborate with the Ad Operations team to execute inventory management on owned and operated properties
    • Investigate, propose, and experiment with new monetization strategies and products, including but not limited to advertising, subscription, and affiliate channels
    • Leverage the unique attributes of Fora communities (including first-party data) to create unique advertising experiences that drive measurable results for advertising partners
    • Other related responsibilities and ad hoc projects as negotiated and needed to meet the ongoing needs of the company


    • 3+ years of experience in product management for advertising and revenue-generating products
    • Experience delivering at least $10 million in revenue per year via consumer-facing Internet products
    • Experience with advertising-supported web and mobile applications
    • Experience with programmatic advertising as well as direct advertising sales
    • A/B test experience
    • Strong data analysis skills
    • Familiarity with Google Analytics, Google Ad Manager, and BigQuery


    • Experience launching new advertising products
    • Experience with monetization strategies other than advertising and subscriptions
    • A strong track record of experimentation and delivering results
    • BS in Computer Science, BA in Business, and/or MBA

Our workplace includes remote, hybrid, and in-office options.  By applying to this position, you will have an opportunity to share your preferred working location from the following:
- Hybrid/In-office locations: Mountain View, CA, USA; Toronto, ON, Canada
- Remote locations: Canada; United States

We believe that competitive benefits are an important investment in our people and culture. In addition to joining a passionate and collaborative team culture, your benefits and perks include:

- Full suite of health benefits (medical, dental, vision), including fertility options
- Retirement savings program and HSA/FSA programs
- Flexible working hours and unlimited vacation
- Parental leave top up pay
- Life insurance, long-term disability, AD&D
- Employee Stock Option Program (ESOP)
- Career development stipend

- Employee referral bonus
- Employee discounts
- High-tech office space and remote work options
- Virtual social events
- Inclusive culture


Our company values diversity of thought and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We believe that a diverse team can bring different perspectives and approaches, and whose experiences reflect the full set of clients we seek to serve. As such, Fora is committed to a diverse representation among our employees.

If you require disability-related accommodation during the application, recruitment, and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.