Product Marketing Manager (remote)
Toronto /
Fora – Marketing /
Full-Time
/ Remote
WHO WE ARE
Fora is for curious explorers who want to discover products for their hobbies and have fun while they do it, and enthusiasts who love talking about products they’re passionate about. Fora is already home to millions of enthusiasts across our 1200+ forums with 10s of millions of MAUs (e.g., ArcheryTalk, AVS Forum, BimmerFest, Knitting Paradise, WatchUSeek). We have engineers, PMs, and designers from Amazon, Google, Shopify, and various startups. Fora is owned by VerticalScope (TSE: FORA), which operates one of the 10 largest online community platforms in the US.
THE ROLE
At VerticalScope, we are reimagining the future of online forums and are looking for a passionate and creative consumer Product Marketing Manager to join our team as our founding PMM. You will lead go-to-market efforts for new and existing products for our forums – such as AVS Forum, watchuseek, Mothering.com, and over 1,000 more – including our new native mobile app. In this highly visible role, you will help build and expand our go-to-market activities through a deep understanding of consumer needs and industry trends, and craft messaging that resonates with our visitor, member, and creator audiences. If you love the wide-ranging, creative, and strategic nature of Product Marketing — connecting with Product Managers, Engineers, and Community Managers; influencing product direction; and developing messaging and content that resonates with enthusiasts — then you’ll love this role. You’ll be responsible for segmenting and prioritizing our target audiences, developing our positioning and messaging, and leading cross-team marketing efforts to successfully drive adoption of our products from new and existing users. This is an exciting opportunity to join a mission-focused public company with a startup mentality.
WHAT YOU'LL DO
- Own product marketing launches from start to finish
- Drive go-to-market strategy for our new and existing products
- Develop positioning and messaging that effectively communicates value and differentiation
- Execute integrated marketing campaigns that drive demand for our products
- Lead the development of marketing collateral and assets
- Partner with Product Management, Design, and Engineering to craft the value proposition and shape the product roadmap, using consumer and market insights
- Acquire deep consumer knowledge through market research, user interviews, and segmentation analysis
- Analyze the competitive market to size opportunities and inform our distribution strategy
- Other related responsibilities and ad hoc projects as negotiated and needed to meet the ongoing needs of the company
ABOUT YOU
- 4+ years experience in a Product Marketing role at a successful consumer internet company
- Experience launching and marketing multiple online consumer products
- Experience developing actionable consumer insights
- Experience sizing market opportunities and identifying our opportunity to serve more users
- A demonstrated ability to work collaboratively with Product Management, Design, and Engineering
- Strong project management skills and ability to multitask
- A passion for our mission of connecting enthusiasts around their passions
- Deep empathy for consumers and an ability to adapt how you communicate to effectively reach and engage with our audiences
- Excellent verbal and written communication skills, as well as an innate ability to listen
- Technical curiosity – you are passionate about learning new technologies
- Team-first mentality – Product Marketing works with nearly every discipline at VerticalScope; you thrive in collaborative environments
- Bias towards action and getting things done
YOU'RE A GREAT FIT IF YOU ALSO HAVE
- Experience marketing to online consumers
- Experience marketing to or for forums or other online communities
- Relevant experience in online enthusiast communities
- Experience working with app store optimization and developing app growth strategies
- Experience marketing a wide variety of products
- Experience working at a company during a growth inflection point
- Bachelor’s degree in Marketing or a related field, or an MBA
LIFE AT FORA
Our workplace includes remote, hybrid, and in-office options. By applying to this position, you will have an opportunity to share your preferred working location from the following:
- Hybrid/In-office locations: Mountain View, CA, USA; Toronto, ON, Canada
- Remote locations: Canada; United States
We believe that competitive benefits are an important investment in our people and culture. In addition to joining a passionate and collaborative team culture, your benefits and perks include:
Benefits:
- Full suite of health benefits (medical, dental, vision), including fertility options
- Retirement savings program and HSA/FSA programs
- Flexible working hours and unlimited vacation
- Parental leave top up pay
- Life insurance, long-term disability, AD&D
- Employee Stock Option Program (ESOP)
- Career development stipend
Perks:
- Employee referral bonus
- Employee discounts
- High-tech office space and remote work options
- Virtual social events
- Inclusive culture
EEO
Our company values diversity of thought and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We believe that a diverse team can bring different perspectives and approaches, and whose experiences reflect the full set of clients we seek to serve. As such, Fora is committed to a diverse representation among our employees.
If you require disability-related accommodation during the application, recruitment, and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.
