Associate Channel Marketing Manager
Tustin, CA
Marketing – Channel Marketing /
Full Time /
On-site
Associate Channel Marketing Manager
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room, or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, that has achieved tremendous success, and we are constantly pushing boundaries. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we are also growing and upleveling our team.
That brings us to you. When you join VeSync, you add to a community of smart and diligent humans who take ownership of their work, collaborate with teammates, and approach challenges with a spirit of learning.
If you’re a driven self-starter, who is also down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our other brands:
The Opportunity:
The Associate Channel Marketing Manager will develop and execute strategic marketing initiatives across our Retail, Club and Specialty Distribution channels. This role is responsible for driving traffic, engagement, and sales through innovative marketing programs tailored to each retailer’s unique customer base. The ideal candidate is a highly organized, creative, and results-driven marketer with experience in omnichannel retail, strong cross-functional collaboration and communication skills, and a deep understanding of consumer behavior. This is an exciting opportunity to impact and elevate Vesync’s channel marketing strategy, ensuring a seamless and engaging brand experience across all customer touchpoints.
What you will do at VeSync:
•Channel Strategy Development: This role works directly with the assigned retailers on a daily basis. Works with Channel Marketing Manager and National Account Managers to take actionable notes, with deadlines and assignments.
-Aligns in-store and online activities with the Vesync national promo calendar.
-Develops and participates in Quarterly Business Reviews (QBRs) with key retailers, translating data into actionable insights.
•Performance Tracking: Monitors and reports on Channel Partner performance.
-Runs weekly dotcom performance reports by retailer.
-Monitors and optimizes dotcom ad spend.
-Serves as hands-on keyboard for account-level Keyword strategy optimizations.
-Works closely with the National Account Managers, Demand Planning, and Sales Ops team to understand sell through trends by retailer.
•Market Insights: Stays informed on industry trends, competitive landscape, utilizing data to provide recommendations and analysis to further drive growth.
-Analyzes historical data, customer trends, Circana data to identify opportunities for growth.
•Marketing Campaigns: Designs and implements co-marketing campaigns and joint promotions with retail marketing partners, focusing on lead generation, brand awareness, and revenue-driving initiatives.
-Works closely with Channel Marketing Manager on retail account activations and digital campaigns.
•Budget Management: Manages the marketing budget for assigned retailer activities, ensuring effective use of funds and alignment with overall business objectives.
-Tracks budget for assigned retailer MDFs, reconciled monthly with Finance team.
-Submits invoices, pre-approval requests and similar in OA.
•Follows company policies and practices as outlined in the Employee Handbook and/or applicable employment agreement. Follows safety guidelines and procedures in accordance to the job.
•Performs additional duties as assigned.
What you bring to the role:
•Bachelor’s degree in Marketing, Business, or related field.
•2+ years of experience in channel marketing, partner marketing, or B2B marketing, ideally within the retail or consumer electronics industry.
•Experience with digital marketing, content marketing and/or influencer marketing.
•In-depth understanding of retail sales channels, with experience working with retail environments/accounts (e.g., Best Buy, Walmart, Target, Costco, etc.).
•Strong project management and organizational skills.
•Excellent communication and interpersonal abilities to manage cross-functional relationships with external partners and internal teams.
•Proficiency within PowerPoint and Excel, with ability to interpret data and build visual tables.
Preferred Qualifications
•Retail marketing experience in consumer tech, e-commerce, or CPG.
•Experience with data-driven performance marketing and A/B testing strategies.
•Strong ability to synthesize insights and recommend data-driven optimizations.
Location: This is an onsite role based in Tustin, CA
Salary: Starting at $75,000 annually
Perks & Benefits:
•100% covered Medical/Dental/Vision for employee AND spouse + dependents!
•401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
•Generous PTO policy + paid holidays
•Life Insurance
•Voluntary Life Insurance
•Disability Insurance
•Critical Illness Coverage
•Accident Insurance
•Healthcare FSA
•Dependent Care FSA
•Travel Assistance Program
•Employee Assistance Program (EAP)
