Head of DTC Ecommerce
Tustin, CA
MKT - Brand – Digital Marketing /
Full Time /
On-site
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
The Opportunity:
VeSync is searching for a Director of DTC E-commerce to strategically lead and scale our direct-to-consumer online business for a prominent health and wellness brand. You'll drive revenue, optimize the customer experience, and expand our market presence by overseeing the entire DTC e-commerce lifecycle—from strategic vision and infrastructure to customer acquisition, retention, and seamless omnichannel integration.
This role demands a data-driven leader with a proven track record in scaling brand websites. You'll leverage deep technical knowledge of e-commerce platforms and analytics to inform decisions, build high-performing teams, and foster key collaborations. Your impact will be measured by critical metrics including website revenue growth, conversion rates, and customer lifetime value.
What you will do at VeSync:
- Build and Optimize DTC Ecommerce Business
- Lead the strategic vision, development, and execution of the brand’s DTC e-commerce.
- Collaborate with cross-functional teams (marketing, operations, retail and Amazon) to ensure alignment and smooth execution.
- Build and optimize infrastructure to ensure a seamless, user-friendly online shopping experience.
- Develop and maintain tools, systems, and processes to enhance website functionality, performance, and scalability.
- Drive Revenue Growth and Customer Acquisition
- Develop and execute strategies to achieve revenue, profit, and conversion rate targets.
- Lead initiatives for customer acquisition, retention, and lifetime value optimization through digital marketing, promotions, and personalization.
- Monitor performance metrics such as website traffic, conversion rates, cart abandonment, and user engagement to identify growth opportunities.
- Enhance Customer Experience
- Own the customer journey on the brand website, ensuring an exceptional, consistent, and seamless experience from browsing to checkout.
- Implement personalization, user experience (UX), and content strategies to enhance customer satisfaction.
- Leverage data-driven insights to continuously improve website performance and adapt to evolving customer needs.
- Lead Category and Product Launches
- Collaborate with marketing, product team, GTM team and any other teams to manage category and product launches on the DTC platform.
- Develop launch strategies, product pages, and marketing content tailored to the online audience.
- Drive initiatives to ensure the successful rollout of new products and campaigns on the website.
- Omnichannel Integration
- Leverage the health and wellness brand focus to create cohesive customer touchpoints across platforms.
- Align the DTC strategy with overall omnichannel marketing initiatives.
- Ensure a seamless connection between the DTC website, social media, email marketing, and other digital channels.
- Data Analytics and Performance Measurement
- Define key performance indicators (KPIs) and metrics to measure success and guide decision-making.
- Use analytics tools to track and report on e-commerce performance, identifying areas for improvement.
- Build predictive models to forecast revenue and customer trends.
- Team Leadership and Development
- Build and lead a high-performing e-commerce team, fostering collaboration and innovation.
- Manage partnerships with external vendors, agencies, and developers as needed.
- Cultivate a culture of ownership, proactiveness, and result-driven performance.
What you bring to the role:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
- 6+ years of experience in graphic design, with at least 2 years in a leadership or managerial role.
- Strong portfolio showcasing expertise in branding, digital, and print design, with a focus on team-led projects.
- Proven ability to manage and mentor designers, fostering growth and ensuring high-quality creative execution.
- Strong proficiency in Adobe Creative Suite and project management tools such as Monday.com.
- Excellent organizational and problem-solving skills, with the ability to manage multiple projects in a fast-paced environment.
- Experience working cross-functionally with marketing, product, and executive teams to align design work with business goals.
- Familiarity with prepress techniques, production processes, and digital asset management systems like Canto.
- Ability to adapt to evolving brand strategies and industry trends while maintaining efficiency and quality.
Key Metrics:
- Website Revenue Growth
- SEO of the Website, or traffic source
- Lead generation
- Conversion Rate
- Cost per Acquisition (CPA)
- Customer Retention and Lifetime Value (CLTV)
- Website Traffic and Engagement
- Cart Abandonment Rate
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $165,000 Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
