Regional Business Unit Marketing Leader - Cosori
Anaheim, CA
Regional Business Units – Cosori BU /
Full Time /
On-site
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our other brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
As the Regional (BU) Business Unit Leader, your role is crucial, owning business results related to sales growth and contribution margin, consumer engagement and referral, as well as brand clarity. You will lead the BU to success in the omni-channel sales, consumer insights, and content arenas.
As a key member of the Leadership Team, you’ll work closely with the regional General Manager, Functional Leads, and other senior business unit leaders on the product roadmap and business growth strategy, while rolling up your sleeves to ensure objectives are met (or exceeded!)
What you will do at VeSync:
- Develop and execute initiatives related to:
- Marketing activities across the full spectrum of digital, social, influencers, PR, sales channel
- Content strategies that provide additional value to our hardware products and grow user community
- Consumer-related product and selling initiatives – finding the right product-market fit
- Define regional Strategy, Target Consumer, and Positioning for the related business unit
- Manage Marketing campaigns for the BU and ensure proper ROI and future learnings
- Manage Marketing budget for the BU
- Strategize product roadmap and business growth opportunities
What you bring to the role:
- 15+ years of overall career experience with emphasis in Marketing, Product Marketing or General Management
- A blend of large company + startup experience, and the ability to understand the benefits and challenges of each
- Experience in a matrixed organization
- An in-depth understanding of the customer journey as it relates to Marketing (Social, Digital, DTC)
- Background in consumer-related goods, consumer electronics, or small home appliances
- A proactive, hyper-aggressive (but in a kind way) approach – make suggestions and propose solutions!
- Grit and determination
- A Strategist who is also excited to roll up his/her sleeves and execute on the strategies they create
- Location: This is an onsite role based out of our Anaheim, CA office. Relocation considered for the right candidate.
Perks and Benefits:
· 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
· 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
· Generous Sick + Vacation policy + paid holidays
· Life Insurance
· Voluntary Life Insurance
· Disability Insurance
· Critical Illness Coverage
· Accident Insurance
· Healthcare FSA
· Dependent Care FSA
· Travel Assistance Program
· Employee Assistance Program (EAP)
· Fully stocked kitchen
