Programmatic Lead
New York, NY
Rev Ops – Ad Operations /
Full-time /
Hybrid
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
As a member of our team, you will:
- Responsible for managing the programmatic ad stack within Vevo’s global sales ecosystem
- Execution and monitoring of all campaign delivery including bid management, creative testing, performance monitoring and troubleshooting
- Monitoring ad delivery of programmatic deals to maintain advertiser exclusivity across direct sold and programmatic campaigns
- Provide input on Vevo’s programmatic strategy from an execution perspective
- Develop, deliver, and present client reporting and insights on a weekly, monthly, and quarterly basis
- Create and manage strong working relationships with programmatic vendors to drive optimal integrations of their products
- Responsible for driving optimal delivery within the Programmatic stack by managing priorities
- Responsible for managing and driving product enhancements, bug issues, etc with our programmatic partners
- Manage the integration of our programmatic offering on any new distribution platforms
- Conduct ongoing analysis of programmatic trends while staying up to date on recent platform updates and how to apply them to clients’ campaigns
- Collaborate with various internal teams including Inventory, Pricing Planning, Ad Operations, Ad Tech, Sales and Finance on all programmatic items
- Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad serving platformsUnderstand the current programmatic landscape across media by working with peers and suppliers
Requirements
- Bachelors Degree
- 4 years of experience working in programmatic with a focus on programmatic strategy and execution
- Strong verbal and written communication skills, ability to effectively communicate across a broad range of technical and non-technical internal and external partners
- Must have experience and strong knowledge implementing and managing programmatic deals, header bidding, publisher products, SSPs and DSPs.
- Experience with Ad integrations across Digital, FAST Channel, and Connect TV app
- Excellent quantitative and analytical skills, being comfortable with diving into the data and analyzing trends
- Experience diagnosing and resolving technical issues directly with Vendors, Internal teams, etc.
- Customer-driven with an ability to assess and prioritize partner implementations
- Must be currently located in Tristate area
The pay range for this position is: $70,000 - $85,000 per year. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
