Consumer Analytics Manager

New York, NY /
Research – Research /
Intern
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.  

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

Vevo is looking for a creative, analytical and driven professional to lead our Consumer Analytics team. This is a full-time role based in our NYC headquarters. The ideal candidate has a keen attention to detail, is open to learning/thinking outside the box, and holds his/her work to the highest standards.

Key Requirements

    • Lead a team of hardworking Consumer Analysts and Work cross functionally with Vevo Sales and Ad Operations teams to successfully execute campaign research on Vevo, from study design and inception through completion (design, questionnaire development, collection, analysis)
    • Present findings on client calls, translating campaign learnings into actionable insights. Use campaign performance to inform recommendations to partners for future campaigns
    • Manage external vendor relationships (negotiate contracts, troubleshoot services, regular check-ins, etc.)
    • Partner with Marketing to develop in-depth narratives on select audiences, advertiser verticals and industry topics for the Sales and Communications teams to take to market
    • Keep a pulse on viewing trends at Vevo, identifying meaningful shifts in overall viewership, genre preferences, trending artists, top premieres, and more

Qualifications

    • Bachelor’s Degree 
    • 3-5 year of media experience at a fast-paced web publisher, media agency or TV Network
    • Experience working with Brand Lift solutions such as Kantar Millward Brown and DISQO
    • Experience with leading a team a plus
    • Excellent communication skills
    • Ability to read and interpret complex data sets
    • Knowledge of syndicated media research and analytics tools such as Comscore, Nielsen, Kantar, among others
    • Ability to work independently and problem solve as well as effectively collaborate with internal and external teams
    • Detail-oriented, strong time management skills, an eagerness to learn
    • Ability to work on a team and be a positive representative of Vevo with advertising community
    • Proficiency in Microsoft Excel, PowerPoint, Word, and GoogleSuite Products
Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.