Director, Growth Strategy & Optimization

New York, NY /
Content & Programming – Music & Talent /
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.  

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

The Director of Growth Strategy role drives a crucial part of Vevo’s mission. The role works within our Music+Talent team and is focused on growing the promotional and commercial value of our music videos across all distribution platforms. They work with Vevo’s trove of artist data to uncover growth opportunities on YouTube and across Connected TV to share with Vevo’s external artist and label partners. 

The Director of Growth Strategy will lead a growth and optimization team in the US and UK in working closely with the Artist+Label Relations team to drive growth initiatives and efficiently communicate the value of these efforts to our label partners. Growth is central to our mission and represents a growing global impact for the business and for Vevo’s artist and label partners.

As a member of our team, you will:

    • Define Vevo’s technical growth and optimization strategy on all endpoints
    • Analyze and report on YouTube & Connected TV growth strategies to partners. Automate and templatize this at scale.
    • Work with internal label relations team to develop strategies/priorities to maximize growth opportunities both on and off YouTube
    • Educate, present, and lead meetings with key partners/labels to achieve Vevo’s growth goals
    • Key resource for partner questions related to growth data across company platforms
    • Proactively anticipate partner growth needs and deliver value
    • Develop custom proposals for artist release campaigns to maximize impact
    • Help develop optimization tools for Label Partners
    • Lead collaborations with internal Data Science team on experiments around content rollout, programming approach, and optimization strategy for YouTube & Connected TV
    • Consult with Vevo’s Original Content Production and Design teams to advise on best practices to optimize our full suite of content and promotional assets


    • 7+ years experience in account management/partner support, presentation, communication
    • Strong communication + collaboration skills
    • Expert in YouTube Analytics
    • Experience with Photoshop, presentation designing in PowerPoint, Google Slides
    • Effective public speaker and presentation skills
    • High proficiency in business intelligence/data visualization tools like Looker or Tableau
    • Passion for music and music videos
    • Music industry experience with artists/labels/management is a must

Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.