Senior Media Research Analyst
New York, NY
Research /
Full-time /
Hybrid
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is seeking a creative, analytical, and organized professional to join our team as a Senior Media Analyst. This person plays a crucial role in Vevo’s growing global business helping to inform commercial strategy.
Our ideal candidate will have a solid grasp of the media landscape and the trends and forces driving industry change. You will also have a desire to analyze and understand our North America territory, interpreting media behaviors and guiding business opportunities at a global level.
As a member of our team, you will:
- Work cross functionally with internal teams such as Sales, Media & Distribution and Ad Operations
- Serve as a primary point of contact for Vevo’s campaign and media analytics efforts
- Work strategically to offer solutions that best fit the client’s need and uses our resources wisely
- Launch and monitor campaign research studies, ensuring measurement is tracking properly
- Summarize study findings into client facing wrap decks and case studies
- Maintain Vevo’s library of data trends (campaign results, audience reach, etc.), identifying meaningful stories and insights for stakeholders
- Author detailed research summaries that highlight key learnings across various projects/studies to be shared across the broader organization
- Manage day-to-day relationship between Vevo and its research partners - participate in status calls, monitor campaigns, troubleshoot any measurement roadblocks, etc.
- Monitor the video media landscape, surfacing insights into Vevo’s competitive positioning internally and evaluating areas for further research and data acquisition
- Partner with other members of the Research organization to develop education programs that train internal teams on research terminology, studies, best practices, etc.
- Assist in setting up test studies to evaluate match rates and performance across potential reach partners
Requirements:
- Bachelor’s Degree
- 2-3 years of media experience at a fast-paced web publisher, media agency or TV Network
- Experience working with tools and measurement solutions such as Nielsen Digital Ad Ratings (DAR) and Google Ad Manager (GAM)
- Knowledge of visualization tools such as Looker and measurement solutions such as iSpot and TVision a plus
- Excellent communication and presentation skills
- Ability to read and interpret complex and ambiguous data sets
- Ability to work independently and problem solve as well as effectively collaborate with internal and external teams
- The ability to work with ambiguous data to create insights that reflect strong business judgment
- Detail-oriented, strong time management skills, an eagerness to learn
- Proficiency in Microsoft Excel, PowerPoint, Word, and GoogleSuite Products
The pay range for this position is: $65,000 - $75,000 per year. Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
